My Age of Investment

"Dylan, sart

The research and development progress of the ev project must be accelerated, because the board of directors has urged me many times. They even suspected that I had reached some ulterior deal with you privately. Why odel

s has already started to be delivered, and sart

I haven’t seen one yet!

Damn it! This is absolutely a stain on my personal honor and a distrust of Tesla’s capabilities.

My friend, we should do something to fight back against these short-sighted people, what do you think? "

Xia Jingxing chuckled. Zetsche was a bit interesting. He was scolding the board of directors of Daimler on the surface. In fact, he was putting pressure on him and Tesla, hoping to deliver SART as soon as possible.

Thousands of powertrains ordered by ev.

Originally, Zetsche was not so anxious. After all, in his opinion, Tesla is just a small company with limited R\u0026D and manufacturing capabilities. If delivery is slow, then slow down.

But in the past half month, with odel

s was launched and sold well, creating a storm of pure electric vehicles in the market. Seeing this scene, the old Turkish man could no longer sit still and had to use this method to urge Xia Jingxing to fulfill the contract as soon as possible.

In fact, Xia Jingxing still has a good impression of Daimler and Zetsche, because this company not only gave Tesla a powertrain order of 40 million US dollars during the most difficult time, but also invested 75 million US dollars in equity in Tesla. USD currently holds 4.84% of Tesla’s shares and is considered one of the largest institutional shareholders.

"Mr. Zetsche, I want to apologize to you first. In the past year, Tesla has devoted most of its energy to revitalizing the Fremont factory, which has resulted in sart

EV projects are pushed forward again and again.

However, we have now integrated all the resources of this factory and cultivated a capable team of automobile workers.

Starting next month, the first batch of powertrains will be transported across the Atlantic to the Berlin factory. I believe that German consumers will be able to drive Sart soon.

ev was driving on the Kurfürstendamm. "

“Awesome! This is the best news I’ve heard this year, thank you Darren, wait until sart

When ev is offline, I will definitely invite you to Berlin to watch the ceremony. "

"Okay, I'm also looking forward to what kind of sparks Daimler's exquisite car manufacturing technology and Tesla's electric vehicle technology solutions will collide with."

Having said that, Xia Jingxing is actually not optimistic about Sart

development of ev if sart

If EV sells really well, there will be no subsequent eq series.

sart

EV is more like a test product. Daimler is currently not ready to make a big splash in the pure electric vehicle market, and some old car-making concepts have not changed.

However, none of this prevents Xia Jingxing from praising Zetsche and Daimler. He believes that with the shareholder wind of "Daimler using Tesla's technical solutions", Tesla's stock price can rise a few points.

Soon the two of them started talking about going public.

"Darren, what do you expect Tesla's market value to be on the first day of listing?"

“The road show has just started this month, so it’s difficult to give an accurate number.”

"Hey, I heard that Tesla recently received more than 10,000 car orders."

"There are not so many, and the media just likes such irresponsible and random reporting."

"Isn't this good news for Tesla?"

"I hope the stock price can be lower and retain a certain amount of room for growth. Otherwise, weak growth will be very troublesome."

"Well, you are the majority shareholder and chairman, and Daimler will respect your opinion."

…

Xia Jingxing hung up the phone and cursed the old fox in his mind. He could almost guess what Zetsche was planning.

Although it is now the honeymoon period for the cooperation between Tesla and Daimler, if Daimler decides to invade the pure electric vehicle industry in a big way, it will part ways with Tesla sooner or later. Then for Daimler, Tesla's stock price will naturally The higher the better, and who doesn’t like a little more cash?

Of course, Xia Jingxing never expected Daimler to cooperate with Tesla wholeheartedly. The two parties were originally taking advantage of each other.

Daimler borrows Tesla's technology to test pure electric vehicles at a very low cost. Once it finds that it is feasible, it will leave Tesla behind and engage in independent research and development;

Tesla, on the other hand, borrowed Daimler's brand and reputation to tell stories in the capital market and raise more funds during the listing process.

sart

ev!

Xia Jingxing tapped his fingers lightly on the table. This car reminded him that he should first build a Wuling Hongguang i to test the waters in the domestic market. With the technology and industry support of Fuxing Automobile and the entire Fuxing Industry, in addition to the brand comparison, sart Except for the slight difference, other things may not be worse than Sart.

But he soon gave up this idea. At present, the domestic electric vehicle industry has just started, and the cost cannot be reduced for the time being. The biggest killer of Wuling Hongguang i - the price advantage cannot be fully reflected.

You have to eat one bite at a time, and the cost reduction of the electric vehicle industry can only be achieved step by step. The price of the first car that Fuxing Motor is about to launch may be a figure that is out of reach for ordinary people.

With that kind of money, wouldn’t it be nice for me to buy a BMW and Mercedes-Benz? It is estimated that many people have this kind of thinking. The market needs to be cultivated and users also need to be educated.

Just when Xia Jingxing was carefully considering the price and market of Fuxing Auto, the cell phone he threw on the table rang again. He picked it up and saw that it was Akio Toyoda.

After the call was connected, Akio Toyoda first congratulated odel on the phone

The huge sales of s, and then like Zetsche, prompted thousands of powertrain orders for rav4.

Like Daimler, Toyota is also a shareholder of Tesla. It has the same ulterior motive. It spent US$50 million to acquire a stake in Tesla last year, or it could be said that it paid US$50 million for the company's Fremont factory in exchange for Tesla. 3.23% equity, and the prerequisite for the stake is that Tesla agrees to cooperate in the development of rav4.

After such a year of contact, Xia Jingxing feels that Toyoda is even more annoying than Zetsche. At least Zetsche can say a few nice things, while Toyoda can only point fingers. The Japanese also appear to be very conservative when it comes to building pure electric cars. , did not listen to the opinions of Tesla engineers at all, and always felt that Toyota was right.

Later, Xia Jingxing simply complied with the request. Anyway, whether rav4 will live or die in the future will have little to do with Tesla. At most, they feel that Tesla has cheated them.

After sending Akio Toyoda away, Xia Jingxing turned off his phone and began to close his eyes and rest.

Without resting for a few minutes, Straubel suddenly knocked on the door and walked in.

"Dairon, good news! The order data has finally exceeded 10,000! We have achieved the pre-launch goal ahead of schedule and will also ship the first batch of 500 Models."

s are all delivered to the customer. "

Hearing the news, Xia Jingxing's spirits suddenly lifted, and he asked with a happy face: "Did the cumulative orders exceed 10,000? Or did the orders this month exceed 10,000?"

Straubel laughed and said: "Of course the cumulative orders have exceeded 10,000!"

The smile on Xia Jingxing's face immediately faded a bit. He waved for Straubel to sit down and said, "That's not bad. I remember that as of last month, the cumulative orders were only 5,000 vehicles, right?"

"To be precise, it was 5,123 vehicles. Later, due to the car accident, 564 vehicles were canceled. The new orders this month were 5,826 vehicles. The total number of orders accumulated is 10,385 vehicles. There are still 9,855 vehicles that are in urgent need of production. deliver.

According to the current monthly production capacity of the Fremont plant of 500 vehicles, all deliveries will not be completed until the year after next, that is, January 2012. "

Xia Jingxing rubbed the back of his head. It was originally just a joke from the media, but the rumors turned out to be true. Tesla's orders were indeed scheduled for the year after next.

"Darren, the top priority is to expand production capacity. The problem of insufficient production capacity has seriously affected Tesla's development.

If the factory's production capacity can be doubled, I am confident that 12,000 cars will be delivered next year.

The market is now going crazy, with people in every state across the country looking to buy Tesla cars or place orders at high prices.

I don’t know how long this enthusiasm for car buying can last, but we must seize the time to make up for our shortcomings. "

Xia Jingxing nodded gently. Although this delivery volume was still a fraction of the monthly sales of the automobile giant, it was already almost overwhelming Tesla's poor production line.

It’s such an uncomfortable feeling when you can see the delicious food but can’t swallow it all in one bite!

"How much money is left in the company account now?"

Straubel answered without hesitation: "Last year, we raised a total of US$625 million in equity financing plus loans. Half of it has been spent so far, and there is about US$310 million left.

In addition, a total of more than 10,000 car purchase orders have contributed more than 200 million US dollars in cash flow to us, and 500 cars that have been delivered have received a final payment of 30 million US dollars. "

"$540 million left."

After silently calculating the number in his mind, Xia Jingxing said, "Our original plan was still too conservative."

Straubel couldn't help but smile bitterly: "We didn't expect odel either.

s will cause such a big sensation after delivery. Only 500 Odels were delivered in total.

s, but it feels like there are thousands of them on the Internet. "

Xia Jingxing laughed loudly. I guess Rolls-Royce and Ferrari have deep experience in this aspect. They are obviously luxury goods, but they have become street cars in China, and everyone online has one.

There is no doubt that Facebook, YouTube, and Twitter are in odel

s played a role as a promoter in the process of becoming popular on the Internet. As long as Odel is discovered

s, immediately increase the exposure of tweets, videos, and pictures.

"You immediately re-formulate a development plan to quadruple the car production capacity of the Fremont plant, and increase the monthly car production capacity to 2,000 vehicles next year."

Straubel hesitated for a moment and reminded: "Darren, is this too risky? Our cumulative orders for more than a year have just exceeded 10,000 units. After the production capacity is increased to 12,000 units next year, plus 7 units this year, The monthly production capacity is 3,500 vehicles, which is enough to cover all existing orders.”

“Will Tesla stop selling cars in the second half of this year and next year?

We must continue to shorten the delivery cycle!

The initial roadster delivery cycle was delayed for more than two years, and we waited until the Odel

s, the delivery cycle was shortened to one year and a few months.

Next, we will shorten the car delivery cycle to six months, three months, one month or even shorter.

This is what a pure electric vehicle giant should look like. Consumers' patience has limits after all, and Tesla cannot let down users over and over again.

And this is also a means of competition for Tesla. Through faster delivery, it can obtain more cash flow, then build more cars, reduce costs, and squeeze the market of competitors. "

Straubel calculated silently in his mind and came up with a number, 17,645 vehicles.

In other words, in the next six quarters, the average sales volume per quarter will reach about 3,000 vehicles to fully absorb the surge in production capacity next year.

This made him feel a little stressed. After all, Tesla's topic this month cannot be monthly or quarterly.

In other words, there won’t be much luck in selling cars in the future, and you will have to rely on your true skills to sell the cars one by one.

Thinking of this, Straubel began to make demands.

"Dylan, I need to build more tes

Store offline stores bring our sales network to a wider range of people.

At the same time, the layout of the international market should also be officially put on the agenda. At present, we have hardly explored overseas markets.

This is a large market that needs to be developed urgently, and its potential far exceeds that of the domestic market in the United States.

If Tesla wants to become an automobile giant like Daimler and Toyota, it cannot be trapped in the US market and must extend our industrial reach. "

Xia Jingxing smiled and said, "These are very good suggestions, and I have no reason not to support them."

Straubel smiled, "Then there is no problem! I accept the task!"

"Darren, there is one more thing I want to report to you. Nikola and Fisker, two automobile companies, have recently borrowed money from Odel.

The hot pure electric car storm is crazy about our popularity and increasing the exposure of their own cars. "

"Is this happening?"

Xia Jingxing frowned slightly. He was the only one who usually had sex for free. When did it become his turn for others to have sex for free?

"It's absolutely true. If you don't believe it, you can open Twitter and take a look."

After hearing this, Xia Jingxing turned on his phone, clicked on the Twitter app to enter the page, and then started searching for the accounts of Musk and Fisker according to Straubel's instructions.

Soon he found the tweets posted by the two.

“Nikola One, as a pure electric sports car with excellent performance, has delivered more than 1,000 vehicles so far. Its quality and reputation have won the favor of a large number of users who love pure electric vehicles.

At present, Nikola has sufficient production capacity and can deliver ready-made vehicles as soon as one month. Delivery speed has always been an important operational indicator that Nikola insists on. "

Xia Jingxing noticed that there were a bunch of Musk followers under the comments who were mindlessly touting, with replies like "Buy Nikola," "Fast delivery," and "Great value for money."

Seeing this scene, Xia Jingxing wanted to make a few sarcastic remarks, but he was halfway through typing, and finally gave up.

Because if his comment provokes a war of words between the two companies, it may be exactly what Musk wants.

Now Musk is just a minion, trying every possible way to get in trouble with Tesla. There is absolutely no need for him to pay attention to this intruder king.

Putting down his phone, Xia Jingxing asked, "Has Nikola delivered more than 1,000 cars?"

Straubel nodded and replied: "It should be real data. They started delivering cars last year, and they have only reached 1,000 units now. The numbers are not too outrageous."

Xia Jingxing remained silent and pondered it carefully in his heart.

Because he serves as the navigator and provides huge financial support, Tesla in this life is developing much faster than in the previous life, and has almost reached the level of development of Tesla in the previous life around 2012.

Nikola's current level of development is only equivalent to Tesla's level from around 2007 to 2008, and is at least two years behind Tesla in this generation.

Tesla's leading performance cannot be said to be safe and sound, because as long as one negligence or wrong step is taken, it is likely to be tied or even surpassed by Nikola.

Xia Jingxing remained silent and continued to check Henryk Fisk's tweets silently.

The former Aston Martin chief designer is also very interesting. He is even more shameless when he becomes popular.

"First of all congratulations odel

s brilliant achievements, as odel

I am honored to have been a member of the s project.

The Kara Karma car, also designed by me, is a luxury hybrid car that has the advantages of both fuel cars and electric cars. The first batch of this car will be delivered in the near future. I look forward to working with odel

s compete in the same field. "

Seeing this, Xia Jingxing sneered. Henry Fisker once served as Tesla's design consultant, but this man was actually a big parallel importer. After he was fired, he hugged the thick legs of the Li family in Hong Kong. In recent years, It looks like everything is going well.

However, Fisker Automobile's development stage is still relatively early. It has been in operation for several years and has only released prototypes. The gap between it and Tesla is still ten Nikolas.

Xia Jingxing was also too lazy to reply to such a clown-level company. Even if he scolded them, it would be a shame for them.

"Dylan~"

A middle-aged white man with messy hair suddenly opened the door of Xia Jingxing's office, rushed in and saw Xia Jingxing and Straubel talking. He was stunned for a moment and said, "Sorry! Darren, I'll come back to you later. "

Xia Jingxing stopped the man who was about to turn around and leave, "Franz, don't leave in a hurry. What's the matter?"

Franz, Tesla's chief designer, glanced at Straubel and said, "Darren, I'll take out the Odel."

x’s mature design plan, do you want to take a look? "

Xia Jingxing and Straubel looked at each other and smiled. The former said, "Why are you still hesitating? Why don't you show it right away?"

Franz nodded, quickly took out a USB flash drive from his pocket, and then connected it to the computer on his desk.

Groups of design drawings were displayed on the large computer screen. Just the first "Dapeng Spreading Wings" picture shocked Xia Jingxing and Straubel. The unique way of opening the door seemed to have plugged a pair of doors into the car. Wings are nicknamed "gull-wing doors".

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