My Age of Investment

   Chapter 963 Two hundred thousand people are online at the same time

  September 24, with the eager anticipation of countless gamers, the public beta of "Dungeon and Warriors" was launched.

  The domestic holding group attaches great importance to this action. In order to successfully launch the company's first shot into the online game market, it has spent countless money and resources at all costs.

  From the keyword promotion of search engines led by Baidu and Google, to the portal brand advertisements of Sina, Sohu, and Netease, to the vertical game portals such as Duwan, 17173, and Youjiu, and the hard and soft wide of game information websites...

  Under the huge offensive of money, the name of this online game DNF has filled all corners of the Chinese Internet.

  Of course, Hainei.com itself is not idle. The opening advertisements, pop-up advertisements, information flow advertisements, and open platform top advertisements on the homepage of the website are all used.

  Even netizens who don’t play games know that a game called "Dungeon and Warriors" is online today.

  Compared with online gongs and drums, advertising in offline channels is much quieter.

  Although Wu Yimin has set up an offline channel department and sent it to hundreds of cities across the country for promotion, many Internet cafe owners still dare not offend the "catch the sea alliance."

Shanda is the leader of Catch-the-Sea Alliance, and the vice leaders are Penguin, Jiucheng, Giant. In addition, dozens of game manufacturers, such as Jiuyou, NetEase, Changyou, Perfect, and NetDragon, have joined the alliance, covering almost the entire Chinese online game. The world is huge.

  However, it’s a bit funny that there are traitors in the league. Netease and Sohu did not hesitate to sign the contract immediately after receiving the large advertisements from domestic games.

   Shouting slogans means chanting slogans, and you still have to make money.

  For this kind of thing, the boss of Zhuchang Ding has always been very clear about it.

  A few years ago, Ari Ma once greeted Ding Sanshi, saying that Taobao would advertise on NetEase and make an appointment in advance.

  Ding Sanshi replied yes, but turned around and sold the advertising space to eBay.

  It's not that he doesn't talk about commercial credit, but that eBay gives too much, and the advertising fee is several times that of Taobao.

  At that time, the war between Taobao and eBay was very fierce. The advertisements on the big sites including the three major portals were all rounded up by eBay, in an attempt to kill Taobao through this method of blocking traffic.

  As a result, Taobao took a different approach and cooperated with a lot of hooligan websites. As soon as users opened the webpage, Taobao ads were forced to pop up.

  Relying on this method, Taobao just won the war with eBay, but Alima and Pork Ding, who had a good relationship, are completely out of touch with each other.

  So, as long as the domestic game is willing to throw money, all alliances are paperless, riddled with holes, just like a sieve, infiltrating casually.

  …………

  …………

  In the office, Xia Jingxing stared at the computer screen intently, flipping his fingers quickly.

  Chopping melons and vegetables generally solved the group of green goblins in front of him, and then he controlled the game characters-let go of the girl, and walked to the door.

  Then the screen flashed and entered the last room of the game.

  A tall and mighty tauren holding an axe blocked the way, as if protecting his wife, a human girl in a green dress.

  No matter how many Xia Jingxing has, he rushed up with two shots.

   Then he glanced at the top of the screen, the boss health bar is only a little bit missing, how long will it take?

  This move seemed to anger the tauren, holding an axe and constantly chasing down the sharpshooter controlled by Xia Jingxing.

  Because it is a 2D game, he can only run up and down, left and right, Xia Jingxing is very difficult to avoid.

   accidentally hit an axe, and the character's health bar was directly reduced by half, frightening Xia Jingxing.

  While carefully avoiding the pursuit of the tauren, he put a cold gun on it. It took a few minutes to finally dry the blood of the tauren.

  The tall body of the tauren fell down, exploding into a pile of fragments and experience points.

  The game is successfully cleared, and the SSS-level battle score is also given on the screen.

  As the experience bar was concealed, the game character was exposed to golden light all over, and his level rose by one level. Then eight cards appeared on the screen for him to draw a lottery.

   Randomly flipped through two cards, Xia Jingxing didn’t pay attention to any props he got. Only then did he notice that the little girl in the green dress was saying hello to him: "Hello! My name is Celia!"

  So you are Celia! Xia Jingxing thought she was the wife of the tauren, and came to the husband to commit the crime, and it turned out to be a game mission NPC.

  Xia Jingxing was playing the game with relish, Liu Xiaoduo knocked on the door and walked in, "Mr. Xia, Mr. Wu asked me to inform you to go to the game meeting in China."

   "Tell him to wait a few minutes. I'll talk after I finish playing this game."

   Seeing that the boss refuses to lift his head, he seems to be fascinated by the game.

  This made Liu Xiaoduo a little curious, she walked behind Xia Jingxing and watched.

   After watching for a while, she disapproved and said: "Mr. Xia, is this game fun? I don’t feel that Happy Farm is as fun yet."

  "Don’t talk nonsense if you don’t understand, "Happy Farm" is suitable for both men and women, young and old. Most of the people who have been playing for a year and a half are still girls.

  This DNF is different. The target group is male users and young people.

  Look at the screams of the monsters, the explosions of guns, and the blazing scenes. It’s so exciting.

  After playing for two or three hours, I still feel more than enough. Have you tried "Happy Farm" for so long? "

  "Can this game be more popular and profitable than "Happy Farm"?" Liu Xiaoduo asked.

  "The two are completely incomparable! You girls have spent all their money on cosmetics, clothes, and bags. Are you willing to renovate the farm and buy some super fertilizer? Not willing!

  Boys are different. They pay for the game. They don’t hesitate to eat instant noodles and wear a set of cool equipment, and then go to the most crowded place in the game square to pretend to be..."

  After listening to Xia Jingxing’s introduction, Liu Xiaoduo nodded. She finally knew why online games are making money so much, that is, they are taking advantage of men’s vanity!

  After passing another level, Xia Jingxing quit the game, then stretched her waist, got up and followed Liu Xiaoduo to go downstairs to the domestic game meeting.

  When Xia Jingxing arrived, the meeting room was already full of people, and the grassroots management of dozens of domestic games were all there.

  But no one spoke, the whole meeting room was quiet, waiting for the boss.

  As soon as Xia Jingxing entered the house, Wu Yimin immediately greeted him with a smile of joy, "Mr. Xia, you are here, let's start the meeting now?"

"open it!"

  Xia Jingxing nodded, and sat down on the upper side, with Zhang Yong and Wu Yimin sitting on his left and right.

   "After more than half a year of unremitting hard work and struggle, today "Dungeon and Warrior" finally handed in an excellent answer sheet."

  Wu Yimin looked around, then picked up the file on the table and said: "On the first day of the public beta, our game reached a maximum of 200,000 people online at the same time.

  This result is directly equal to the "Zhengtu" which was launched two years ago under the banner of free forever. "

  Hearing this, Xia Jingxing took the lead and applauded. There was a warm applause in the room. Everyone had a bright smile, because everyone knew what it meant.

  "Zhengtu" is one of the most popular online games in the past two years. At present, the highest number of simultaneous online users has exceeded one million, with monthly revenue of 160 million yuan and net profit of 120 million yuan.

  With this game, Giant has submitted a prospectus to the New York Stock Exchange, which will be officially listed in the United States in November, with an estimated market value of up to 4-50 billion US dollars.

  "Dungeon and Warriors" started in the same way as "Zhengtu", and there was a blessing of hundreds of millions of users on the domestic network, which is unreasonably worse than the giant's operation.

  Now the game is initially declared a success. Everyone in the room can get a bonus, and the employees with options are one step closer to the freedom of wealth.

  In short, DNF's results have strengthened a lot of confidence among grassroots employees in domestic games, and their sense of belonging to the company has become stronger and stronger.

   briefly reported the results of the first day of the game, and Wu Yimin then reported on the expenses and gains and losses of the game promotion.

  "This time we spent a total of RMB 500 million in game promotion. Most of the money was spent on online channels. So far, the money is very worthwhile."

  Wu Yimin looked at Xia Jingxing and said, “Before the official public beta, there have been naval forces on the Internet screaming us, saying that we participated in our internal game testing, and pointed out that the parameters of this game are unreasonable here, and there are problems with the gameplay...

  But with the overwhelming hard and soft ads flooding the Internet, these annoying voices have all been silenced.

  Today, many game users share the DNF game experience in various communities such as Hainei.com, Tianya, and Maopu, and most of them are very positive.

  It can be seen that the eyes of most users are still sharp. The "Catch the Sea Alliance" wants to use these low-level methods to snipe our public beta. It can only be said that they have miscalculated. "

  Zhang Yong smiled and said: “As soon as the huge promotion budget of 500 million yuan came out, the entire game circle thought we were crazy. Even if DNF can be as popular as "Zhengtu", it is estimated that it will take a year of operation to earn the promotion cost.

  Many colleagues think that we are taking risks, or inexperienced, we will encounter severe market lessons.

  So gradually, they are looking at the public beta of DNF with the idea of ​​watching a good show, and even competitors such as Sohu and Netease have accepted our advertisements and gave an assist. Most of them are certain that we will fail. "

  Xia Jingxing nodded slightly, knowing that Zhang Yong had specially explained this to herself.

  However, he has never cared about the Sea Alliance. He just threw out some advertising expenses, and companies such as Netease and Sohu turned back.

  It can be said that with the exception of the large game makers such as Shanda and Penguin, other game companies do not care about the impact of the rise of domestic games on them.

  Who is the top company in the game and has nothing to do with them. Will it affect them to make small money?

  The rise of domestic games will only grab the cakes of big companies such as Shanda, Ninetowns, and Giant. They have little relationship with Penguin. They belong to passive defense.

  "Online promotion was very successful and smooth, but offline, we encountered some small setbacks."

  Wu Yimin looked at Xia Jingxing, and said gravely: "I want to review with you, President Xia."

  Xia Jingxing waved his hand and said, “It’s okay. A few of their companies are local snakes. In a few months, when the game is fully promoted, they won’t be arrogant.”

  Xia Jingxing is very aware of the problems encountered in offline promotion. At this time, the promotion of online games is quite dependent on Internet cafes.

  For example, the success of "Journey" is inseparable from the Haitian push tactics.

In order to promote this game, Shi Dazhu used the platinum marketing network, established more than 1,800 offices across the country, posted game posters to Internet cafes of all sizes, and made door heads for Internet cafes. Light boxes and inkjet printing can be said to be the ultimate use of marketing methods.

  In addition, the more critical point is that "Zhengtu" wins over the network administrator. As long as someone in the Internet cafe under management plays "Zhengtu", the network administrator will be paid a commission.

  In this case, in order to make some income, the network manager will definitely promote "Zhengtu", and even do some tricks on the computer.

  In addition to the giants doing this, NetEase and Shanda also have this kind of network management promoter model.

  On weekdays, several companies are not infrequently at war, but this time it is rare to unanimously aim their guns at domestic games.

  It can be said that the Catch-the-Sea Alliance has given up the online game of encirclement and suppression in the country, but it is still working hard offline.

  Because of this, Xia Jingxing did not blame Wu Yimin too much.

After thinking about it for a moment, Xia Jingxing slowly said: "After DNF is completely popular, those Internet cafes will naturally take the initiative to accept our games in order to enhance their competitiveness."

Wu Yimin nodded: "It is true. When DNF became popular, others came to take a look at the Internet. Even the client was not pre-installed on the desktop, and they had to download from the official website of the game on the domestic website or on the game platform of the domestic network. I felt that it was a waste of time. Turning around and leaving will have an impact on the business of Internet cafes."

   "But you can't wait for the natural development of the game, you still have to take the initiative in offline channels."

  Xia Jingxing smiled and said, "They can give commissions to Internet cafe promoters, so we can't spend money?"

  Wu Yimin replied: "Mr. Xia, our game has not even started to launch the charging items, we have already spent 500 million."

  Xia Jingxing waved his hand in a grand manner, "It won’t get in the way, and I will add another 300 million yuan in promotion budget, so I can focus on offline channels.

   Isn’t this the base camp and private land of their Catch-the-Sea Alliance? To the one who smashed the horse. "

Zhang Yong nodded and agreed: "Now the potential of DNF has been revealed, and user feedback is relatively positive. There is no need to be conservative. This is our first online game. Even if it does not make money in the first year, we must play the momentum of domestic games. .

  In a few months, "Cross Fire" will also be officially launched, and it happens to take advantage of this shareholder's style to promote it together.

  Through these two games, we have completely established our position in the industry. "

Seeing that the two bosses are so magnificent, Wu Yimin was so proud and decided not to be conservative anymore. He emphasized: "Okay, Mr. Xia and Mr. Zhang, please rest assured that domestic games will definitely make a fortune for the company this time. ."

Wu Yimin suddenly remembered something and asked: "Oh, yes, Mr. Xia, I found a good game company. They developed a dance game that is very similar to Audition. Should we win it? "

  "What company?" Xia Jingxing asked.

"Yonghang Technology, the founder is Yao Yong, and the nephew of the writer Wang Xiaobo. This buddy graduated from Tsinghua University. He has a lot of literary and artistic elements. He used to form a band called "Shui Mu Nianhua". A few years ago, he quit the band completely. Joined the entrepreneurial army."

  After listening to Wu Yimin’s introduction, Xia Jingxing remembered, isn’t this the developer of "QQ Hyun Dance"?

  Penguin’s games are known as four masterpieces. Except for "QQ Speed" which is self-developed, the other three games are all agents.

  Since we have all run into it, we have to take it naturally! As long as there is any opportunity to weaken Penguin, he will not let it go.

  "You can get in touch with them. If the quality of the game is good, you can choose to cooperate with them as an agent. If they are short of money, you can also invest in them to stabilize the cooperative relationship between the two parties."

  Wu Yimin smiled in satisfaction, "Okay, then I'll get in touch with them when I come down."

  (End of this chapter)