My Age of Investment

  Chapter 964 Three-step strategy

  Xia Jingxing does not have any personal secrets, so if you have a happy event, you will naturally share it with your colleagues in the industry.

  On the same day, the domestic game announced the good news to the outside world through the public homepage of the Hainet.com: on the first day of launch, the number of online users at the same time exceeded the 200,000 mark!

  Taking this opportunity, Domestic Games also announced that the parent company, Domestic Holdings, has decided to once again increase the promotion budget of 500 million yuan, with a total investment of 1.5 billion yuan, and invite partners to jointly promote the DNF game.

  This statement is specifically for the industry colleagues, if anyone does not open their eyes, but also engages in small actions, then go head-to-head and do it!

  For ordinary users, domestic games announced the upcoming "National Day Event".

  Playing games during the National Day holiday, the monsters will randomly explode the rewards-10,000 revival FX1 mobile phones.

Lucky players only need to fill in the mailing address in the game account. Within seven working days, the 4GB version of Renaissance FX1 worth 3999 yuan will be sent home. You don’t even have to pay for the postage. It will be brought to you by Jingxi Logistics under the brotherhood of Mr. Liu Weixi. sponsor!

  Who can stand this!

  Countless gamers rushed to tell each other, call friends and call friends, quickly register DNF, and "picking up" mobile phones together on National Day.

  Hainai.com very kindly gave a site-wide notice and a scrolling display on the homepage of the "National Day Sending All My Machines" event of the domestic game.

  In the words of Xia Jingxing: Let more people use smart phones and feel the happiness brought by technology.

  Hundreds of millions of registered users on the Internet at home and abroad saw this game-playing bonus machine event and went completely out.

  Domestic game public homepage accounts increase tens of millions of fans a day!

  Xia Jingxing ran to take a look the next day. He was shocked by hundreds of thousands of comments. Isn’t it crazy? It smells like Weibo!

   "Ten thousand mobile phones, too few, right? There are 100 million users on the domestic network, and the winning rate is only one in ten thousand."

   "A lot, 40 million worth of activities, sincere leverage! And how is it possible that all the users of the intranet will go to play games, it is amazing that there are 10 million."

   "The winning rate is only one in a thousand?"

  "Zhedi, do you still want to have 1.3 billion people in China, one for one?"

  Xia Jingxing looked at these discussions among netizens and found it very interesting.

   Although Hainei.com claims to have hundreds of millions of registered users, in fact, there are only 50 or 60 million really active users, mainly college students and white-collar workers.

  Moreover, it is impossible for all of these people to come to play games, which attracts 10 to 20 million people.

  Sitting in the office, Xia Jingxing continued to read the comments.

   "I really want to have a revival FX1! Many students around me have this phone, but I don't have one, oh oh oh~"

  Xia Jingxing saw that the profile picture of this comment was a girl, and she looked pretty, so she clicked on her profile picture and looked at the profile. It was from the Art Department of Jiangcheng University.

  There are many photos uploaded on the personal homepage, and every photo is fresh and pleasant.

  Xia Jingxing quit the girl's personal homepage, continued to read the comments, and suddenly smiled.

  "Beauty, I will show you the game! We can team up together!"

   "Sister, my skills are good. I'm already level 10. Let's team up. I'll fight monsters in the front, and you can watch from behind. If the phone bursts out, I don't want it. I will give it to you."

   "Classmates, I'm from the same school as you. If you are interested, we can meet."

   "Sister, do you want to buy a mobile phone? I have the original unopened Fuxing FX1 here."

  ...

  After reading it, Xia Jingxing felt that if a large number of female players came to register for DNF, it would definitely add a lot of appeal to the game.

  Men and women match, don’t you get tired from playing games!

"Hello, can you add a QQ chat? I am the president of a game guild. This time our entire guild will be stationed in DNF. There are hundreds of people in total. If a mobile phone is released, our guild Several female members draw lots and select one to receive the prize. Are you interested in joining our guild?"

  Seeing this comment, Xia Jingxing frowned immediately. It was not that there was a problem with the other party's method of making girls, but the two letters of QQ were stimulated.

  Hainai.com does not have instant messaging software, so many netizens who met through Haiai.com will choose to add QQ to each other for further contact.

  This has led to a problem, the transfer of the social relationship chain, which is the foundation of a social enterprise, and Penguin is digging the root of the Hai Intranet!

  Xia Jingxing quickly thought about countermeasures in her mind.

  Do you want to take advantage of this wave of games to launch an instant messaging software?

  Xia Jingxing just thought of YY voice, and immediately dispelled the idea. This is a tool-based software, not a social platform.

  YY was originally designed to facilitate the formation of teams for various game guilds to play games. Later, due to the presence of the entertainment guild, it gradually became a live broadcast platform.

He was thinking, if the tens of millions of active users of Hainei.com can be developed into users of the PC version of instant messaging software at the time when the PC and mobile Internet eras alternate, then when the mobile version of instant messaging software is launched, it will be Play a multiplier effect with half the effort.

  But there is a QQ that works well, and social relationships are also in QQ. Why do users use new instant messaging software?

  Social interaction is not comparable to other industries. E-commerce and search can coexist with several companies, while social interaction is not. One platform is more convenient for users.

  Voice!

  Xia Jingxing suddenly remembered a key point and overturned the idea just now.

  If you want to make a PC version of instant messaging software, you really have to start with the tools first, which is different from Penguin's QQ.

  After accumulating a certain number of users and relationship chains, the voice software is no longer just for playing games. It finds ways to break the circle and attract users from the Internet at home and abroad, and then launch the mobile app and join the voice communication...

  The more Xia Jingxing thought about it, the more it itched her heart. He picked up the landline on the desk, dialed the phone in Zhang Yong's office, and asked the other party to come.

  A few minutes later, Zhang Yong arrived in a hurry.

   "Mr. Xia, you call me."

  "Sit down and say!" Xia Jingxing pointed to the sofa beside her.

  The two sat down, and Xia Jingxing shared the three-step strategy of instant messaging that she had just thought of to Zhang Yong.

  “First is the game voice software, then the PC version of instant messaging software for tens of millions of users on the domestic network, and then the mobile application is launched, which is completely oriented to the entire market.”

  Zhang Yong said while thinking, Mr. Xia also said last week that he would not do instant messaging software for the time being, and now he said that he would do it again. Why do you remember that one thing is one thing?

Xia Jingxing saw Zhang Yong’s thoughts and specifically explained: “DNF and CF are two games. If Wu Yimin takes the Xuanwu from Yonghang Technology, there will be three games. If it works properly, next year At least tens of millions of game users."

  Zhang Yong nodded, and then smiled and said, “Don’t say anything less. The National Day event was announced last night. Today, DNF has 1 million more registered users. The appeal of reviving mobile phones is really too great.”

  Xia Jingxing smiled and said: “If there are tens of millions of users, it will be better. This also means that more users can be imported into our voice software.”

  Zhang Yong smiled, "I have no doubt about making voice software.

  Penguin also launched QQTalk this year, a team voice communication tool that supports multi-person voice communication, which shows that users do have needs in this regard. "

  Xia Jingxing nodded slightly. QQTalk is the QT voice in the future. Penguin is very vigilant. After any social mode or product is born, similar products will be launched immediately.

  Whether it is useful or not, take up the pit first.

  "The real difficulty is the second step. How can the tens of millions of active users on Hainei.com turn into instant messaging software users?"

  Zhang Yong stared at Xia Jingxing, and solemnly said: "This step is very important. Only with this step will there be a third step.

  In fact, as long as this step is completed, the third step is already half of the success. "

  Xia Jingxing leaned back on the sofa, sighed, then gave Zhang Yong a look, "How about giving some sea shells?"

   "Stop with money again?"

  Zhang Yong shook his head again and again, "This is not a good trick. The user ran away after taking the reward. What attracts him to our instant messaging software? Is it the function? Or are there many friends on it?"

  Xia Jingxing thought for a while, and said: "Two-pronged approach! The function can be innovated to a certain extent. If you have many friends, you can also use event incentives to quickly complete the user migration.

  If a user's friends on Hainei.com all use our instant messaging software, he will follow the trend, right? "

  "This overlaps with QQ again. Many students’ classmates and friends are both QQ users and users on the domestic network.

  In general, there are more QQ users than us, and there are more relationship chains.

  As far as these things are said so far, it is difficult for tens of millions of users on the domestic network to abandon QQ and choose us. "

  Zhang Yong smiled bitterly, "We and QQ are like two concentric circles, we are the small circle inside, and QQ is the big circle that surrounds us."

  Xia Jingxing frowned and asked, "Should we take the MSN route? All our active users are real-name authentication users. They are not as cluttered as QQ, and there will be no random additions by strangers."

  "MSN has been in China for more than two years. Although it can't win QQ and its market share is lingering, the users are still stable. How can we **** people over?"

  Zhang Yong shook his head, "Moreover, we started out as a game voice business, and entertainment tends to make people feel less rigorous and commercial."

  Xia Jingxing nodded, it seems that the white-collar market cannot be cut down.

  And the student market is Penguin’s private land, which is highly overlapped with the domestic network.

   "Then there is no other way?"

  Xia Jingxing has a headache. The advantage of Penguin in the PC era is too great, and it is desperate.

Zhang Yong sternly said: “It’s hard to think of a way. If Penguin doesn’t have a QQ space, it’s okay. We launched an innovative service integrating "instant messaging + SNS", which is definitely more attractive than Penguin’s single QQ software, and maybe it’s still better. Take the opportunity to kill the penguin with a stick.

  But unfortunately, it has been more than two years since the launch of Qzone. The number of registered users has reached 200 million last month. There are more than 11 million users who update the space every day, and the average number of page visits per day exceeds 700 million.

  This data is nearly twice as high as that of Hainei.com.

  In addition, I found that since the beginning of this year, Qzone has been continuously optimizing and upgrading some small functions. If we hadn't had a few social games and open platforms to support, maybe a large number of active users would be lost to them.

  Our two platforms are almost common to registered users, but active users are divided into two factions.

  We are wrestling with Penguin. Wherever we show signs of decline, active users will flow to the other side.

  In the long run, the Penguin instant messaging software + SNS model is the path to sustainable development. Walking on two legs makes it more convenient to chat and post personal news. "

  Xia Jingxing nodded slightly, the penguin model did step on the spot, so it was able to defeat all opponents and dominate the social circuit for more than 20 years.

  The development of Facebook is the reverse of Penguin, first developing SNS social services, and then launching instant messaging.

   will also be split into two independent apps in the future, instead of the "QQ + space" and "WeChat + Moments" complex model of Penguin.

  It’s hard to do!

  Xia Jingxing put away the loss in his heart, renewed his spirit and said: "Voice software is still to be done, at least it is a supplement to our game business.

  First, let’s take a look at the situation. If you can take the second step, go out, and if you can’t go, go straight to the third step.

  Accumulating some seed users is always good. "

  Zhang Yong pondered for a few seconds, then nodded and said: "It's the truth, can it work, you have to try it before you know it."

   "Oh, President Xia, I almost forgot to tell you that there was an accident in the Catch-the-Sea Alliance."

  Looking at Zhang Yong’s full smile, Xia Jingxing smiled and asked, “Something happened? What's the matter?”

   "Good thing!"

  Zhang Yong immediately told Xia Jingxing the news he had just received.

   "Because Sohu and NetEase are involved in receiving our advertisements?"

  Xia Jingxing smiled, he was not surprised by this. This loose alliance could not stand the test of profit the most.

  "I heard that Chen Tianqiao called to accuse Charles. The latter is a senior in the industry, the first Internet person in China, the only Internet sponsor of the Beijing Olympics, and the first Internet sponsor in the 100-year Olympic history...

   Then the two of them quarreled against each other.

  Sohu said that it will no longer incorporate any action against domestic games initiated by Shanda, which is equivalent to withdrawing from the alliance. "

Xia Jingxing sneered, thinking that both of them were a little bit flirtatious. Chen Tianqiao was using Sohu as his younger brother. He thought that when he raised his arms, others would win the food and follow him; Charles, because of his sponsorship of the Olympics, achieved the highest personal and company reputation in history. At the top, it began to float, and even began to cultivate immortals.

  "People from Sohu contacted us and asked if we should put more ads?"

  Xia Jingxing smiled, "Co-author, really believe that we invest 1.5 billion in promotion?"

   Zhang Yong shook his head and laughed.

  Xia Jingxing smiled and nodded, "It makes sense."

  (End of this chapter)