My Animation Era

First round, second round...

Even the rebroadcast rights in the future, if the animation is very popular and the ratings are good, it is estimated that the total sales can be worth tens of millions.

There are only so many tops.

After all, it is a cartoon, not a popular TV series. Those children's channels are very poor. No matter how popular an animation is, it can't squeeze much money out of it.

On the other hand, look at peripheral derivatives.

If it is done well, such as a remote control car animation such as "Rapid Crossing the Line", and you can sell some accessories, you will probably make more than this amount of money.

What about "Yu-Gi-Oh!"

This is Konami's famous "Money Printing Machine" hot IP, a "top meal ticket" that Takahashi Kazuki will never finish in his lifetime.

From the nineties to the new century.

Over the past 20 years, the total sales volume of "Yu-Gi-Oh" series of cards has exceeded 35 billion, with more than 10,000 types of cards, and total sales revenue reached nearly 60 billion yuan.

It is also known as the world's highest-selling TCG (Trading card game) trading card game.

Tens of millions, tens of billions...

To be honest, this is not a multiple-choice question at all. Gu Miao only hesitated for a moment before making the only choice.

Sacrifice immediate interests.

Use the low-priced broadcast rights to exchange for more TV stations to broadcast the "Yu-Gi-Oh!" animation and replace some TV advertisements to promote derivative cards.

This is a great deal.

The TV station thought about it for a while and happily accepted the proposal and agreed to exchange resources.

There's no way, I'm short of money!

Most of the channels willing to purchase the rights to premiere the "Yu-Gi-Oh!" anime are children's channels.

Within a TV station, the children's channel's treatment and attention are definitely not as good as those of flagship channels such as comprehensive channels and news channels.

This is also understandable.

After all, TV stations’ income mainly comes from advertising. Usually, children’s channels have the least advertising...

If you don’t have any money, you can save whatever you can.

As for the replacement of advertising resources, it doesn't matter. Anyway, children’s channel advertising spaces are usually in an embarrassing situation of “dissatisfaction”, so giving a few will have no impact at all.

The man is affectionate and the concubine is interested.

At Gu Miao's suggestion, Wanbao Animation reached cooperation with 12 children's channels affiliated with provincial satellite TV stations and will jointly broadcast the "Yu-Gi-Oh!" animation in early August.

The transaction price was not disclosed.

However, according to people familiar with the matter, due to the cooperation method adopted this time, the transaction price of a single episode of the "Yu-Gi-Oh!" animation is far lower than that of Meihua Animation's new work "Dragon King City Tour".

…

"Are they so expensive?"

Gu Miao glanced at the chat box on her phone with a surprised expression.

Like "Yu-Gi-Oh!", Plum Blossom Animation has not disclosed the unit transaction price of "Dragon King City Tour".

However, Gu Miao has been cooperating with Jiangchuan TV, especially its Red Crane Cartoon, for so many years. Although they have broken up long ago, she still has many acquaintances.

Through these acquaintances, he also got some inside information.

The specific amount was unknown to these acquaintances. However, according to them, Red Crane Cartoon is betting on its advertising fees for "the next six months" this time.

This is a bit scary.

As one of the top children's channels in the country and one of the top three in average ratings, Red Crane Cartoon's half-year advertising expenses are by no means a small sum.

With so much money, bet on an animation adapted from a web text?

Gu Miao didn't know for a moment whether she should praise them for their courage or scold Meihua Animation for being too dark-hearted.

"Director Shen...it's interesting!"

Leaning on the sofa, Gu Miao put her hand on the back of her head and remembered what Director Wang said to him not long ago.

Director Shen is in a hurry!

Before cutting Wanbao, I couldn't wait to discuss cooperation with Meihua Animation, but the results were not very good.

Within Jiangchuan TV, there were more and more voices of dissatisfaction, and the mood was extremely depressed.

If it hadn't been for the remake of "The Rogue" that gave Mr. Shen a long breath of relief some time ago, he would probably not be able to sleep well now.

But this is not enough!

A mere remake of "The Ruffian" cannot fill the gap left by Red Crane Cartoon for high-quality animation works after Wanbao Animation left.

When this person is in a hurry, except for math problems, he can do almost everything else...

The same was true for Director Shen. After realizing the problem, he actually made an extremely bold decision. Misappropriate advertising fees from comprehensive channels and use them to invest in animation projects.

"real or fake?"

Jiang Keke, who was holding a glass of milk and with a big belly, heard this and couldn't help but wonder: "Is he crazy? If the investment fails, won't he be completely unable to turn over?"

"Who knows?"

"I guess he went to the hospital because of a sudden illness! I think Director Wang used his advertising money to bet on "Pleasant Goat and Big Big Wolf", so he can also bet on it." Gu Miao explained with a smile.

It is actually very common in China for TV stations to invest in animation projects.

Behind many classic animations and popular animations, there are actually shadows of children's channels and even TV stations from various places.

It's just like Director Shen, who misappropriates the advertising funds of the general channel to invest in animation projects that have nothing to do with the general channel...

I have to say that I am very brave!

It doesn't matter if it succeeds, but if it fails, all the investment will be in vain. Without advertising revenue, can comprehensive channels still run good programs and buy popular TV series?

The decline of comprehensive channels has a greater impact than children’s channels!

To put it harshly, Director Shen is walking a tightrope. If he is not careful, he will fall off the cliff and be shattered to pieces.

"You still put too much pressure on me."

Passing the milk to Gu Miao, Jiang Keke said with a smile: "If it weren't for Wanbao Animation's actions in the past six months, I don't think he would take such a risk."

"That's true." Gu Miao smiled.

Before the two companies broke up, Wanbao was the annual ratings champion and produced many hit animations.

After the breakup, Wanbao is still expected to win the annual ratings championship with animations such as "Pokémon" and "Legend of Seven Swords" earlier this year.

broken!

Before you came, I was the champion! After you leave, I will still be the champion! Needless to say whose problem it is, right?

"But then again..."

After laughing, Gu Miao rubbed her eyes and said, "Even TV stations have started investing in animation projects. Do you think we, Wanbao, should also set up an investment department?"

“Platter items?”

"Um!"

Gu Miao affirmed: "Invest in projects that cannot continue production due to financial problems, or the budget is too high and requires investment from multiple parties."

This mode is commonly known as platter.

In the field of live-action film and television dramas, this kind of investment is very common. Especially Hollywood movies, nine out of ten are all made up of a platter, and it is rare for a company to independently bear the production funds.

In the field of animation, it actually does exist.

It's just that before this, Wanbao couldn't even finish its own projects. How could it have the leisure and money to invest in other people's projects?

But this time and that time.

If he has spare money on hand and the project is promising, Gu Miao doesn't mind investing money and becoming a "funder dad" in the eyes of others.

Some animation companies don't do animation well, but instead invest in many popular animations. They like to buy, buy, buy... That's right! It’s you, Disney!