My Animation Era

Since two years ago, Wanbao Animation's development strategy has no longer focused on TV platforms.

It started with some animations, and then started to try to premiere on online platforms or even broadcast them exclusively to see the effect compared to TV platforms.

And then……

Starting from this year, Wanbao’s new animations will basically be based on the Internet and supplemented by television. Even if the two platforms are updated simultaneously, the online platform will attract more viewers.

What to do next?

Gu Miao has also considered this matter. Maybe next year or even the year after, Wanbao will adopt the method of "exclusive broadcast on the Internet". Unless it is animation for young children, it will not be broadcast on TV.

Even Wanbao's most famous animation series "Pleasant Goat and Big Big Wolf", which is also the soul of Wanbao, may not be broadcast on TV stations in the future.

"What about the partners?"

Faced with Mr. Gu's statement, Lao Zhang had some doubts, because switching platforms is not just a matter of switching platforms. What about those TV stations that have cooperated with them for many years?

Wanbao has moved all its new works to the Wanbao video website for exclusive broadcast. The old brothers who used to eat meat and drink soup together must have some opinions in their hearts.

"Just explain it clearly."

Gu Miao explained with a smile: "It was before, and now is now. In the past, you had no choice. If your animation was not broadcast on TV, no one would watch it. Now the situation is different."

"Besides, do we not want to be on TV? Isn't it that the TV industry is about to capsize and the audience is getting smaller and smaller? What's wrong with us finding a new way out?"

This cannot be blamed on Wanbao Wuqing.

Almost the entire Chinese comic industry is moving closer to online platforms. Nine out of ten new animations are exclusively broadcast online.

certainly!

It doesn’t mean that after everyone withdraws from the TV platform, TV stations everywhere will no longer have cartoons to broadcast.

it's out of the question.

It’s just that after everyone withdraws from the TV platform, the average quality of animations broadcast on the TV platform in the future may not be that high, and the plots will be more childish and young.

"You mean that in the future TV stations may no longer see animations like "Super Beast Arms" and "Digimon", but all animations for preschoolers such as "Pleasant Goat and Big Big Wolf" and "Bear Bears"?" Lao Zhang said doubtfully.

"right!"

Gu Miao nodded, and then explained: "The market is sinking further. Animations with excellent quality and excellent plots will be concentrated on online platforms. Only animations aimed at preschoolers will be considered for TV platforms."

To put it harshly.

Animations of this quality like Pleasant Goat and Hide and Seek will rarely be seen on TV platforms in the future.

Everyone is rushing to the Internet platform, and what is left for the TV platform is naturally a pile of leftovers, or animations that no one can watch online.

"Bugs Bunny" will be the final afterglow!

This is Gu Miao's judgment, and it is also the judgment of the people in charge of many children's cartoon channels.

Wanbao Animation's business is moving closer to the Internet and gradually moving away from TV platforms. This is a trend that everyone can see. Not only Wanbao, but also the well-known animation studios in China basically give priority to online platforms for their new works.

That is under this premise.

Wanbao deliberately released news that the "Bugs Bunny" animation would move closer to the TV platform, which naturally attracted the attention of many TV stations.

How is the quality of Bugs Bunny?

This is not nonsense!

If the quality is poor, then why are people fighting for first-run rights and exclusive first-run rights? Even prepared for the competition months ago?

…

The production of the first season of the animated "Bugs Bunny" is nearing completion, and samples have been sent to various television stations.

This is a signal!

When Wanbao began to contact various children's cartoon channels and hinted that the animation would be submitted for review, everyone understood what Wanbao meant.

They are vomiting fire...

Knowing that everyone wanted the exclusive first-round broadcast rights of "Bugs Bunny", I deliberately released the news of "submission for review" in the hope that everyone would start a fight and raise the price as high as possible.

Would anyone really fall for such an obvious plot?

The answer is yes!

Knowing that Wanbao has bad intentions, there are still many children's cartoon channels willing to take the bait, and the bids are higher than the last.

Gu Miao discussed with Xiao Qiu, the head of Konjac Studio, and decided to invite representatives from various TV stations to collectively watch the edited and synthesized samples of "Bugs Bunny".

You can only know if something is good or not by looking at it!

Just saying that "Bugs Bunny" is awesome and exciting might make some people unconvinced, so we would call people to Jiangchuan and let everyone sit down and watch a few episodes together.

Gu Miao didn't believe it.

"Bugs Bunny" is so exciting and beautiful, not inferior to the animation of "Tom and Jerry", these people were not moved at all after watching it.

As long as their hearts are moved, his goal will be achieved.

The more TV stations that compete, the higher the price will be, and the less pressure the animated "Bugs Bunny" will have to make back its money.

Yes, get your money back!

Gu Miao was not joking when she compared "Tom and Jerry" to "Bugs Bunny". The production cost of this animation was indeed ridiculously high.

Although it cannot be compared with pure hand-drawn animation, if the cost is averaged, there will be no problem in making 3-4 "Super Cool Cats" of the same length.

And compared to the almost silent film performance of "Tom and Jerry", the animated "Bugs Bunny" has more lines and spends more money on dubbing.

What?

Why is "Bugs Bunny" so chewy, you ask? Is there something wrong with this?

Trivia!

The original "Bugs Bunny" animation was aimed at the then Hollywood animation giant Dibaobao, especially Mickey Mouse and Donald Duck owned by Dibaobao.

To put it bluntly, Bugs Bunny is actually a nail in Warner's attempt to leverage the status of Baby Dee as a giant in the field of animation.

Ordinary animation works cannot undertake this task, which is why "Bugs Bunny" is so special.

Just a quick mention.

Domestic audiences may think "Bugs Bunny" is inferior to "Tom and Jerry", but overseas, the two works are actually of the same level.

Especially in some areas, Bugs Bunny, the talkative rabbit who loves carrots, is actually more popular than Tom and Jerry.

certainly!

There is no point in discussing this. If you really think about it, Bugs Bunny and Tom and Jerry can be regarded as "teachers from the same school."

As a cartoon character on the same level as "Tom and Jerry" and a cartoon character used to compete with the legendary mouse, "Bugs Bunny" is destined not to sell cheaply.

Gu Miao will not allow this to happen, and those TV stations that are so greedy for "Bugs Bunny" will not allow others to pick it up at a low price.

In the end, the Shonan Children’s Channel was even better!

Backed by the big tree of Shonan TV, and Shonan Children's is also one of the top TV stations in the country in terms of viewership share, it has strong financial resources, so it makes sense to win over Bugs Bunny.

but……

The schedule given by the Xiangnan Children's Channel gave Gu Miao a headache.

Wouldn't it be good for animations like Te Meow's "Bugs Bunny" to be broadcast during school hours in the afternoon? Why does it have to be broadcast at ten o'clock in the evening?

The Internet at home was broken and I went to the Internet cafe to code, but I came out within less than ten minutes. Why didn't I notice such a strong smell in the Internet cafe before?