My Deep-sea Fishery

"The clerk said that according to their company's regulations, customers are not allowed to be driven away." Zhang Qicheng said with a smile.

Xiang Yang was shocked after hearing this, "There is such a rule in KFC?"

"It's true, KFC really doesn't push people away, no matter what it is." Zhang Qicheng laughed.

"When I was young, my family was poor and remote. Later, when I went to college, I also worked as a part-time student. After I became rich, I was not interested in these things. Speaking of which, I have never eaten this kind of foreign fast food since I grew up."

"However, if this is the case, it is commendable." Xiang Yang nodded.

"That's right, that winter I was desperate and had nowhere to live. I stayed in a corner of KFC for more than ten consecutive days. At that time, a small employee in their store poured me a cup of hot water every night." Zhang Qicheng laughed. road.

"I know why you want to eat hamburgers. It's not delicious, but kind." Xiang Yang said.

Zhang Qicheng grinned, "KFC's business philosophy is not to drive out the downcast. Everyone has a day of suffering. They are a day early, and tomorrow may be us. Put yourself in the same place and thank you for your efforts."

"Don't look at my current situation, but I'm not sure, how can I need this safe haven again." Zhang Qicheng laughed.

Xiang Yang nodded and fell into deep thought.

What Zhang Qicheng said may be true.

Maybe it was actually intentionally told to Xiang Yang.

But no matter what, Xiang Yang feels that this should be the reason why a junk food can grow infinitely, and it is worth Xiang Yang's study.

Just as he was thinking, Zhang Qicheng had already parked his car on the parking lot of a hotel opposite a big supermarket.

From the hotel, a well-dressed doorman ran over immediately, "Sir, do you need any service?"

Zhang Qicheng waved his hand, "I don't live in the hotel, so I'll go to the opposite side to do some shopping and leave in a few minutes."

The doorman still kept a smile on his face, "Then I wish you a good time, sir, and everything goes well."

Zhang Qicheng smiled and nodded, then walked directly across the road with Xiang Yang, "The car is just for others to see, if I don't drive this Alpha, but an ordinary scooter, then The doorman wouldn't even look at us."

Xiang Yang didn't speak, he was looking at the KFC store across the road.

The KFC store is on the left on the first floor of the supermarket.

It just made Xiang Yang feel a little strange. Next to that KFC store was a McDonald's.

"Although I haven't eaten this stuff, but if I remember correctly, the businesses of these two companies are similar. They are so close, they won't fight?" Xiang Yang joked.

"If there is a fight, the two of them will be able to fight every day. There are nine McDonald's next to ten KFCs, and there must be at least nine KFCs next to ten McDonald's." Zhang Qicheng said.

McDonald's and KFC always appear together.

It seems that as long as there is a McDonald's, there will always be a KFC nearby, just as there is always a Pepsi in a place with Coca-Cola.

While they are obviously competitors, they also seem to be a pair of CPs who will never leave.

It is said that one mountain cannot accommodate two tigers. Two restaurants with similar products are opened together and have a common consumer group, which can easily lead to vicious competition.

It is impossible for McDonald's and KFC, as two giants in the catering industry, to not know such a simple truth.

Over the years, they have often opened near each other for a reason, which involves a lot of very complicated economic knowledge.

In simple terms, it can be summarized as lower cost of location selection.

Geographic location plays a decisive role in the operation of physical stores.

In many cases, it may be only a street or a corner away, and the traffic flow will be several times worse, and the business will naturally be affected.

Take McDonald's as an example. When it chooses to open a new store in a certain location on a certain street in the city center, it must conduct careful and detailed research on the flow of people, business districts, traffic and other factors near this location to ensure It is suitable and profitable for this store to open here.

In this case, for the later KFC, the steps of relocating on this street are cumbersome and costly, but if there is a McDonald's on this street, it is equivalent to giving a ready-made answer.

Then the closer to the location of McDonald's, the closer to the optimal location selection result, saving time and effort.

As we all know, free prostitution is the happiest thing, but in fact, free prostitution is actually a very important lesson in important economics.

The second is the business circle effect.

This is a little difficult to explain.

To give a simple example, restaurants in many shopping malls are usually concentrated in a certain area, or on a certain floor. In addition to facilitating management, it also involves the business circle effect.

After many people go shopping and get hungry, the question that comes to their mind is usually where is the restaurant, but not where is the McDonald's, or the name of the KFC.

At the same time, due to the fear that a certain restaurant may be very popular and there is no location, the public will be more inclined to go to places where there are many restaurants. If the one you want to eat is not available, at least there are other options.

McDonald's and KFC together also reflect this effect.

In fact, McDonald's and KFC are actually a small business district, which will give potential customers the impression that there are restaurants nearby. When people want to find restaurants next time, they may go to the area where they gather.

With the flow of people, naturally there is no fear of running out of business. The two companies have reached a tacit win-win situation in this regard.

The last point is the result of the game.

Game theory means that two people use each other's strategy to change their own confrontation strategy in an equal game to achieve the goal of winning, the most famous of which is the prisoner's dilemma.

Since McDonald's and KFC have similar products and similar consumer groups, there is naturally confrontation and competition.

The application of game theory in this process can first regard them as the same restaurant, and customers have no specific brand preference, and the only criterion is to go to whichever one is closest to them.

For example, on the current street, there is KFC on the left and McDonald's on the right. Many customers are evenly distributed on this road.

When McDonald's and KFC each occupy one end of the street, they can each get half of the customers on the road, and for customers standing at the middle point, it doesn't matter which side they go to.

However, it is difficult to maintain a balance in this kind of game between two parties, and then divide the market equally. There will always be one who wants to occupy more markets, while the other will inevitably reduce some markets.