My Deep-sea Fishery

For these reasons, it is not difficult to understand why McDonald's and KFC always open together.

Although McDonald's and KFC are competitors, due to the relatively high homogeneity of products and the fierce market competition, the two parties can only obtain greater benefits if they are close to each other.

In addition to increasing competition, the two sides can achieve a win-win situation to some extent.

Therefore, the statement that McDonald's and KFC are a pair of CPs who love each other and kill each other can be confirmed.

Of course, for ordinary consumers, the competitive partnership between McDonald's and KFC brings more choices, a more convenient dining environment and greater discounts.

Now it is approaching the lunch time, and there are quite a few people in the KFC store.

Xiang Yang looked at the people queuing at the counter in front of him and frowned slightly, "It will take a lot of time to line up."

Zhang Qicheng said with a smile: "Brother Xiang, find a seat to sit down first, I will come to you later."

Xiang Yang thought that Zhang Qicheng was going to queue, so he nodded and said, "Okay." Then he found a seat by the window and sat down directly.

Within two minutes, Zhang Qicheng came over with a bag of things, and beside him was a fat middle-aged man in a suit and tie, who looked a little funny.

Zhang Qicheng put the bag of things he was carrying on the table, "I don't know what you like to eat, Mr. Xiang. I took some fried chicken, hamburgers, and French fries, and I can eat whatever I want."

Xiang Yang looked up at the fat middle-aged man, and asked in confusion, "Who is this?"

The fat man hastily passed a business card to Xiang Yang, "Hello, Mr. Xiang, I am the person in charge of KFC Lotus City, surnamed Huang."

Xiang Yang took the business card and looked at it. The moment he lowered his head, a gleam flashed in his eyes.

When Xiang Yang looked up again, the light in his eyes had disappeared, "So it's Manager Huang, please sit down."

The two sat down, Zhang Qicheng crossed his legs, and said with a smile: "Twenty years ago, I was sitting in this store when I was desperate. At that time, Brother Huang gave me a glass of warm water every night."

Xiang Yang smiled and guessed in his heart that the real purpose of Zhang Qicheng's coming here should be to invite KFC to settle in Qinglongwan Department Store.

In any tourist area, the location with the best location is bound to have a presence like KFC.

If there is no KFC around a tourist area, there is only one possibility, and the tourist area is not well developed.

Xiang Yang is also in favor of KFC entering Qinglong Bend in his heart, but Xiang Yang has not yet figured out why he invited Zhang Qicheng to invite KFC to settle in, and he did not say hello to Xiang Yang in advance.

"This is our company's regulation. Mr. Zhang, why do you still remember it?" Manager Huang said flatteringly: "It is also thanks to this company's regulation that I have the opportunity to meet someone like you, Mr. Zhang. When I was down and down, I was actually just a small worker with hourly wages, and I just felt that Mr. Zhang was not an ordinary person."

Zhang Qicheng turned his head and turned to look at Manager Huang, "Brother Huang, how many KFC stores do you have in Liancheng?"

"There are five in total. There is one here, one in the Agricultural Trade New District, two in the Shipping New District, and the last one is in Haiwang Town." Manager Huang said with a smile.

Now, it was Xiang Yang's turn to be surprised, "In so many villages and towns in Liancheng, there is only one storefront?"

"There are many reasons, the main one is that we haven't found a suitable partner." Manager Huang said helplessly.

Through Manager Huang's explanation, Xiang Yang learned that it is very difficult to open a KFC store.

The franchising model adopted by KFC in our country is a franchise model that does not start from scratch.

Since 1999, when KFC opened its franchising business in the Chinese market, it has only opened restaurants with strong development momentum in third- and fourth-tier cities as franchise options. Although the franchise fee of franchised restaurants varies according to actual conditions, it has remained at 800 More than ten thousand yuan.

If you open a store in a third- and fourth-tier city, it is easy to say, as long as you have money, you can join.

If the location of the store is in a second-tier city or a first-tier city, KFC does not engage in franchising, and all stores are self-operated by the company.

Although Liancheng is only a county, the Dragon City it belongs to was a second-tier city in the past, and now it is a new first-tier city. Therefore, in Liancheng, there is no such thing as a KFC franchise store, and all restaurants are chain restaurants.

Zhang Qicheng looked at Xiang Yang and said, "Boss Xiang, I have an idea."

Xiang Yang raised his eyebrows and asked directly: "Do you want to invite KFC to settle in Qinglong Bend, or do you want to join KFC in Qinglong Bend?"

These two options seem to mean the same thing, they both want to open a KFC store in Qinglong Bend, but in fact there is a big difference.

If KFC is invited to settle in Qinglong Bend, the KFC restaurant in Qinglong Bend is a KFC chain store. Xiang Yang and others don't need additional investment, but they can only earn a little rent at most.

And if they want to open a KFC franchise store in Qinglong Bend, Xiang Yang and Zhang Qicheng may need to invest a large amount of extra money. The franchise fee alone will cost more than 8 million yuan, and the rest will be decoration and so on.

But after the store is opened, it can be profitable.

"Of course I want to open a franchise store, but Qinglongwan belongs to Dragon City, and Dragon City is a new first-tier city. KFC will not let us open a franchise store." Zhang Qicheng shrugged.

Xiang Yang looked at Manager Huang, "Manager Huang, so you want to open a chain store in Qinglong Bend?"

KFC is a well-known Western-style fast food chain brand in the industry, and has a large number of loyal consumer groups. These people are like the brand's tap water, and take the initiative to promote new stores, which greatly reduces the operating pressure of franchisees.

Coupled with the successful business cases of KFC in recent years, the entry of KFC is undoubtedly a booster for other companies.

Therefore, Xiang Yang still welcomes KFC to settle in Qinglong Bend.

Manager Huang nodded, "Actually, as soon as the travel plan for Dragon City came out, I had already visited your Qinglong Bend. I also submitted the plan for opening a store to the project manager of the company, and the project manager has already approved it. "

Xiang Yang was overjoyed when he heard it, "Since it has been approved, we can just open a store directly. There is a department store building in Qinglong Bend. If you want to rent a store, you can directly discuss it with Mr. Zhang."

As he said that, Xiang Yang looked at Zhang Qicheng, "Mr. Zhang, you and Mr. Li built that department store building. You don't need to tell me such a trivial thing as renting out a storefront."

Zhang Qicheng shook his head, "I would like to rent them the storefront, and I can indeed give them a storefront directly, but they don't like my department store."