My Strength Does Not Allow Me to Low-key

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A well-prepared VCR was placed on the big screen, introducing the history of the establishment of the company, the current achievements, the number of branches opened, the characteristics of the meals, and the production process of various meals, and finally the picture of the customer flow of each store , and finally emphasized the special features of their meals, which are good in taste and generous in portion.

This is not what they said by themselves, but edited comments from many food programs, interviews with random passers-by, and deliberately added promotional clips that can make anorexic patients fall in love with food.

After such a paragraph is released, even merchants who did not know famous chefs before have a preliminary understanding of their store.

Then there are screenshots of some netizens leaving comments on the Internet. In this Internet age, such means of publicity are also indispensable. The main purpose of this stage is to strengthen the impression of their brand in the minds of investors through word of mouth from customers.

I have to say that Xuanguang's VCR is very thoughtful. Even merchants who don't know much about Celebrity Chefs before, after watching this Xuanguang VCR, have a deep impression on the chain of Celebrity Chefs. , and the merchants who have done understanding before, after seeing this VCR, their confidence is also doubled.

Because most of these well-prepared merchants arrived in Bincheng several days in advance, they secretly followed up on several branches of Celebrity Chef Manufacturing. They quietly made statistics on the peak passenger flow at noon and evening. There is not much difference between the data and the official data provided by the celebrity chef, which shows that they are not bragging.

Next comes the link that everyone is most concerned about, that is how much is the franchise fee, but when Zhou Jing set the franchise fee at 2 million, unified professional training fee at 300,000, advertising promotion at 200,000 per year, and personnel training at 200,000 As soon as the fee was announced, it immediately caused an uproar at the scene.

Before many investors come here, most of them have learned about the recent development of domestic Chinese fast food. In recent years, domestic Chinese fast food chains have developed very rapidly. It can be said that various brands are blooming everywhere. New brands are born every year, and there are many Were eliminated, but the general characteristic of these Chinese fast food franchise chains is that the franchise fee is not high, and those who are not well-known are only 300,000 yuan, and other messy fees are added, and they can be settled with only 600,000 to 700,000 yuan. A total investment of more than one million can be done.

But you, a famous chef, have to add such a high price. You need to invest 2.7 million yuan to open a store, plus some miscellaneous expenses, it may cost 3 million yuan, isn't it too expensive for you?

Some merchants who have done fast food know that this price standard is even on par with Kaifeng dishes and Golden Arches.

But after all, he is an internationally renowned brand that has been in business for decades, and your celebrity chef manufacturing is only a new store that has just been established for more than a year. How can you compare with others? Why are you so confident?

"Isn't the joining fee too expensive?"

"That's right, with this money, why don't I join Kaifeng Cai and Golden Arch?"

"Isn't this a joke? Such an expensive franchise fee is not sincere at all!"

"That's right, that's right, forget it, let's travel for food!"

For a while, the businessmen in the audience were talking about it. Obviously, everyone was very dissatisfied with the franchise fee, but Zhou Jing on the stage was not panicked. In fact, when they formulated the franchise fee standard with Xiao Feng and the others, they had Such a situation has long been expected, and of course, countermeasures have been prepared long ago.

"I know that everyone may have some objections to our franchise fee standard, but it doesn't matter, please listen to my next explanation. When you entered the venue before, did you take our brochure? Okay, please read the brochure Go to page 6. Please take a look, here are some data, these data are the basic turnover of our 10 branches of Celebrity Chef Manufacturing in Bincheng, usually, the net profit ranges from 10,000 to 20,000, especially during special periods or holidays For example, it is 20,000 to 30,000 during peak tourist season, or Children’s Day. I believe that everyone has done a survey before, and everyone knows whether my data is lying or not.”

Seeing this data, most of the merchants here are silent. This kind of data is the core secret of many businesses, and they usually don’t reveal it. But the famous chefs are really conscientious, and they all show this data to everyone. Look, and since people dare to do so, they must not be bluffing, even if there may be some moisture, it should not be too much moisture.

And this data undoubtedly dropped a big bomb in the minds of the merchants who came to invest. Everyone knew that celebrity chefs made money, but no one expected it to be so profitable.

The daily net profit can exceed 10,000. The price of such a store is 3 million, which is really not expensive. According to their profit standard, wouldn't it be able to recover the cost in a year? There is still such a lucrative business these days?

And some merchants who have worked in franchise fast food chains before, their heartbeats are even more serious at this time, what the hell, so much money? It seems that Kaifeng Cuisine, the best-developed foreign fast food, is not as profitable as hers!

Some merchants who started out as catering companies now have a decision in their hearts. They used to work in big restaurants. When the environment was good, it was not a problem to make a net profit of 70,000 to 80,000 yuan a day. It’s still not stable. Today’s business is good, but in two days a competitor will pop up, who will trip you up and poach you, or the government’s ban on public spending will knock your restaurant down. Back to the original shape, how can it be safe and stable to open such a popular fast food?

"Of course, the premise of this profit standard is that you own a personal store. If your store is rented, then your payback cycle may be longer. Next, please look at the big screen. This is the XXX research company we invited , for merchants in various regions, invest in the return on investment of our celebrity chefs, the investment recovery cycle... and other data research. It is only for your reference..."

Merchants really didn't expect that this famous chef would be so thoughtful and thoughtful, and even invited a research company to conduct market research on important cities across the country, the local economic situation, the consumption power of the masses, and the possible consequences. The source of incoming customers, the daily turnover forecast of opening a local store, the investment recovery cycle, and profitability have all been predicted. The horizontal comparison of the industry, and then the prediction of the advantages of celebrity chef manufacturing itself.

When these data are displayed on the screen, the convincing power is astonishing. The merchants who originally complained about the high franchise fee of celebrity chefs fell silent for a while.

Some of these merchants have seen big scenes, but this investment promotion meeting made them feel different from the previous shock. Unlike any investment promotion conference they attended in the past, the investment party will only brag about B and draw big cakes. Fighting chicken blood is different, but this one has come up with real data to convince people with reasoning.

This famous chef really has a wonderful style of painting? How many merchants attracting investment would like to hide their turnover well and not disclose it to the investors, but this one is blatantly showing it. He even spent hundreds of thousands on his own to make market research reports for investors. If he dared to do this, the owner of this famous chef is either out of his mind, or he is a real gold and is not afraid of fire. He sincerely invites everyone to come joined.

Even though these merchants are well-informed, this is the first time they have seen such a unique business promotion meeting!

And there is no need for people to lie. It can be seen that these data are not made up, because some of the merchants in the audience are either members of their local chamber of commerce or members of the local catering alliance. The data provided by the industry reports I saw are almost completely consistent, which shows that celebrity chef manufacturing has not falsified at least in terms of research.

The merchants in the audience fell into silence for a while, and everyone was paying attention to the data continuously scrolling on the screen, and then merchants in various regions would take out their mobile phones to take pictures according to their own needs, or write down the estimated data of their area.

Some familiar merchants began to whisper and discuss the authenticity of the data in low voices. Some people simply took out their phones and started contacting the local network to check the data on the screen. Based on the estimated data of this feasible report given by Kitchen Manufacturing, make predictions.

Unable to see the merchants off the stage, she started to get serious, and Zhou Jing on the stage was relieved. In fact, what she was most afraid of was that after she reported the franchise fee, some classes would leave without a trace. That didn't happen.

And what she is most afraid of is that these merchants verify the data. You must know this feasible report, but Xiao Feng spent another 800,000 yuan when they were preparing to join the investment promotion conference, and asked XXX Consulting Company to speed up the production. It is very detailed reliable.

In addition to the estimated data about the future turnover of their famous chefs, other data about the local turnover and net profit of Chinese fast food chains in major cities across the country are all real data.

This is also the trump card of their investment promotion conference today, because it is clearly written in the report that the average daily turnover of other Chinese fast food chains in China is only 10,000 to 20,000, and the net profit can be maintained at about 8%. Well, the gap with their celebrity chefs can be said to be ten times larger. This is the embodiment of the advantages of their delicious taste and economic benefits brought by their celebrity chefs to fast food restaurants.

The profitability of famous chefs, even compared with international big-name fast food chains such as Kaifeng Cuisine and Golden Arches, is not inferior at all, and even surpasses it.