My Strength Does Not Allow Me to Low-key

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As long as the bosses in the audience are not idiots and have received the most basic nine-year compulsory education, as long as they understand elementary school mathematics, addition, subtraction, multiplication and division, and do simple calculations by themselves, they will know whether it is worthwhile to join their shop.

Fortunately, the boss insisted at the beginning, otherwise she and Xiao Lin felt that they were not sure about setting the franchise fee at 500,000, but when the boss shouted that the franchise fee was set at 2 million, they all thought that the boss Isn't it crazy.

However, the boss insisted that the data will not lie, and she and Xiaolin really admired her courage to spend 800,000 yuan to find a consulting company to do a business research report. This is courage!

Ordinary bosses, when they are not sure whether someone is willing to pay the franchise fee, how many of them are willing to spend millions of dollars to make an investment feasibility report to investors, how can they prepare such a franchise meeting? How much sincerity and risk do you have to take?

If you think about other fast food brands’ investment promotion conferences, I am afraid that most of them are old routines. Prepare a few beautiful PPTs, which are full of predictions on the industry’s prospects. They will not provide a few data at all, and then find someone who can speak well. People go on stage to tell stories.

But such a situation may be effective in the software or high-tech industry, because in such an industry, investors are looking at the vision you describe and your future growth space, so they are called venture capital.

And their catering industry may have no problem operating in this way before, but in today's shrinking physical industry, it will not work if they don't come up with some real materials and some distinctive selling points.

The merchants who participated in the investment were nothing compared to those venture capital investors. Those who engaged in venture capital investment were big crocodiles who invested hundreds of millions without blinking an eye, and every merchant they faced was worth several million Or the tens of millions of small rich people are incomparable with those big crocodiles who spend money without blinking. If you want such people to pay, you have to come up with convincing data.

But now it seems that this strategy is quite good. So far, none of these merchants got up and left the table. Many of them even held mobile calculators and kept calculating there.

This situation made Zhou Jing very happy. Obviously, these people had listened to what she said before, and they had already entered their rhythm.

The more serious these people are in their calculations, the more likely they will pay when they invite investment to join after a while.

It seems that the previous boss said,

It is to be in place in one step, and the future positioning of famous chefs is set at the same level as Kaifeng cuisine and Golden Arches. This step is really right.

If not, the pricing standard of the franchise fee is low this time, how will you set the price when the next investment promotion conference is held?

As the manager of Celebrity Chef Manufacturing, Zhou Jing knows that as long as such a fast food restaurant is opened nationwide, there is no reason why it will not be popular. When it becomes popular, the second round of investment promotion is in progress, and your franchise fee will increase. It will cause dissatisfaction from the franchisees, whether they have already joined and want to add new ones, or new investors, they will think that you are sitting on the ground and raising the price.

But at that time, if the price did not increase, celebrity chefs would lose money.

So it's better to set a high price from the beginning. In this way, as long as they accept it for the first time, they will get used to it in the future, and the business will become popular in the future, so that the first batch of merchants who joined will make money and benefit. At that time, even if the price is raised again, no one will object, and maybe even the first batch of merchants who joined will agree.

Because at that time, the more expensive your franchise fee is, the more latecomers will be kept out of the door, so that the first batch of franchisees who have tasted the sweetness of joining, and those who have capital, are eligible to continue to join More branches, more money, don't have to worry about too many people competing to share the cake.

And these are the consumption and investment psychology that Xiao Feng told them. Zhou Jing didn't quite believe it before, but now it seems that Xiao Feng's words still have some truth. I figured out eighty or ninety in my heart.

"In addition, I can also provide you with a new idea, as I said before. The reason why our store net profit is high is entirely because we have many stores, all of which are self-owned. I believe everyone knows that now In the catering business, the rent of the store will occupy a large part of the cost. And our franchise fee is not low. If the merchants present have financial difficulties, they may wish to combine investment with two or more companies. This can reduce investment risks. Second, someone can provide the store, and someone can provide the franchise fee, so as to ensure that everyone's own income is higher. The biggest advantage of our fast food chain is that we can provide the source purchase registration system, and we can also provide our self-made accounting system. The financial system, unified procurement and sales process standards, will greatly improve financial transparency, which will also increase the feasibility of everyone's cooperation..."

Zhou Jing threw out a cooperation idea to everyone on the stage. As soon as this idea was thrown out, the merchants who thought the investment was big but were still a little hesitant immediately saw it. , High investment, can cooperate with others?

If you are doing such a small business, experienced merchants are most afraid of cooperating with others, because doing catering will involve a lot of procurement, finance, etc., which is a gray area that is prone to disputes.

However, doing fast food with such a standardized process will avoid such a gray area. The purchase of ingredients is uniformly distributed by the merchant. hands and feet.

And people said that the financial system can be provided, which greatly avoids the possibility of financial manipulation. In this way, cooperating with other people will really save a lot of worry.

If one party can provide funds and the other can provide stores, that is the most suitable. If no such partner can be found, then no one of several people will share one million to invest in such a franchise chain. According to their profitability , it's a good deal, although the profit is a little less, but the risk is also low!

What many merchants think at this time is that this celebrity chef is really a conscientious merchant, and even thought of this for everyone, this is what it means to truly treat customers as God. It's much better than the domineering stores like Kaifeng Cai and Jin Gongmen.

Of course, Zhou Jing will not tell them that the financial software they provide designed by Kajia is of course charged, and will be updated regularly. Hehe, membership fees are charged every year, and such software, they Of course, there is also a back door, which can monitor in real time, the operating conditions of each franchise store, and grasp the most detailed first-hand data.

Now they are not strong enough, they joined for the first time, in order to attract merchants, so they did not require merchants to use this software forcibly, but in the future, when celebrity chef manufacturing is really popular all over the country, when they become a real strong party, they will require All franchise stores must use their purchasing software and financial software.

At that time, not only will you be able to make a fortune by selling software, but you will also be able to keep abreast of the sales situation of franchise stores across the country and master first-hand data! And such data will be very valuable in the future!

"Okay, the conference has been held for two hours, and then we will give you half an hour to rest. At 11:30, we will enter the bidding process. This time, we will invite investment nationwide, but only open to the public. There are 100 places, please be prepared."

The China Merchants Association has fully entered the rhythm that Xiao Feng expected. Of course, there must be Zhang Youchi. Next, give these people half an hour to pee and smoke, or to raise money. The next time will enter the most critical moment up.

And the participating merchants are also very grateful for the thoughtfulness of the organizer. It is different from the scam investment promotion meeting they participated in before. That kind of investment promotion meeting was fast-paced throughout, and they used all kinds of beautiful PPTs and eloquence when they came up. A good storyteller will bring you into their rhythm, then make your blood boil, and then let you pay for it without making you think too much.

And this person is really conscientious, give them a cooling-off period, let them think for themselves, this shows their sincerity!

With this half an hour, many merchants with insufficient funds, or merchants who want to reduce risks, can get together. Whether they know each other or not, they can get to know each other's situation, and then decide whether to make a deal with them. The other party cooperates.

And those who have the conditions to do it on their own, but lack a little money, can also contact friends at this time to raise funds and prepare for the next bidding meeting.

Half an hour passed in a flash, and soon the merchants returned to their seats. Those who needed to build relationships and discuss cooperation were almost ready to go, and those who needed to raise funds were almost borrowed. Everyone was gearing up and getting ready. The next battle is about to start, made by famous chefs, this time the country will open 200 places, although I don’t know why they set such a standard, but wait a minute, if it really becomes popular, they are afraid that they will Can't get this spot.

The series of data listed by others before, coupled with my many days of research and research, have made many people firm in their determination to invest in this store.

"Okay, now we're entering the bidding stage. Everyone can sign up voluntarily, in any part of the country, and it's all up to voluntary signups. We only open 200 places this time, and the number is limited. Please hurry up... "

After Zhou Jing started, she got straight to the point. In fact, this kind of bidding method was a bit against the rules, but it was also a helpless move. . .