My Strength Does Not Allow Me to Low-key

I wish everyone a happy Spring Festival and good health! Good luck, all the best!

*******************

In one week, it will be the day when Master Chef will hold the third investment promotion conference, and this investment promotion conference is different from the previous two.

The previous two times were only publicized as the National Merchants and Franchise Conference, but this time Master Chef made it under the banner of the Global Merchants Conference.

Shouting like this is naturally hoping to attract enough attention. Naturally, the higher the popularity, the better.

And this time, they didn't invest a penny themselves, and someone took the initiative to help them set the rhythm on the Internet, and made the famous chef's production on the top of the list, which is naturally a good thing.

Xiao Feng even wondered if he should find this Internet celebrity and sign a contract with her directly, so that she will work harder in the next few live broadcasts and praise the famous chef.

But this idea is just a flash, after all, the status of famous chefs in the arena is not the same as before, and they don't need to take such a path at all.

Xiao Feng smiled and put down the tablet in his hand: "Okay, let's get down to business! The agenda for today's meeting... Okay, Xia Hongtao, let's report first!"

"okay!"

Ever since Xiao Feng came back, Xia Hongtao hadn't had much chance to perform well in front of Xiao Feng. Today's meeting is held, he will naturally have to perform well.

"This is always the case with Xiao. According to our statistics, after a period of development, as the operating conditions of our famous chef manufacturing franchise stores across the country have been increasing, there is a serious shortage of dine-in seats in the store. This has led to our company The takeaway business is also gradually increasing. After our latest survey across the country, we found that the takeaway sales of our franchise stores across the country have accounted for 40% of the total sales, and it is still showing an upward trend... "

Xiao Feng also nodded frequently when he heard this. The fast-paced life now makes many people less and less like to eat out, and more and more people like to order takeaway at home.

Especially for celebrity fast food restaurants like Celebrity Chef Manufacturing, the restaurant will be overcrowded every time the meal is peak, and there will be long queues at the ordering counter almost every day, and after getting the meal, you still have to find a table.

This has led many people to like to order takeaways made by famous chefs, rather than dine in restaurants made by famous chefs.

"...We have been reconciled with Liangtuan before in the food delivery business. These two companies have cooperated. But as our business performance continues to improve, the royalties and advertising fees that these two companies have given us It is also rising steadily. Once they do not agree with them, they will threaten to cut off advertising and flow, which has seriously affected the interests of our franchise stores. Franchise stores in many places are suffering from the high costs of these two companies It's unspeakable, so I think it's time to organize our own food delivery team."

Xia Hongtao made his first proposal, and Xiao Feng nodded frequently after hearing it.

Earlier, several major food delivery giants in China fought together and burned money to subsidize consumers, but now that the remaining two dominate the market, they have begun to squeeze the merchants to the extreme in order to make the report look good.

These guys charge delivery fees with customers, and also charge the same fees with merchants, and let merchants promote promotions at every turn, making merchants often lose money and make money, and many merchants are outraged by them.

And once they choose not to cooperate with them, these guys will even go to the merchant to threaten the merchant, just like an online landlord.

Recently, these two food delivery companies, especially Liangtuan, which is relatively large, have been exposed to negative news frequently on the Internet.

Xiao Feng also had some understanding of their situation,

And recently, after reading many negative news about these two companies on the Internet, he has a very bad impression of these two companies.

"Then tell me, how much do they charge from our store for each order?"

Xiao Feng frowned and asked, to be honest, from the very beginning, he didn't have a good impression of these two food delivery companies lying on Shang Hu's blood.

"Before, it was 20% per order, but recently it has become even more extreme. The commission per order has been increased to 26%. It is said that because of the bad economic situation this year, they want to increase profits."

"Asshole, they really think of themselves as online landlords!"

Xiao Feng couldn't help but slapped the table angrily, giving them 26% of each order for nothing? Why don't they grab it?

"We have so many orders every day, don't they have any discounts?"

"We also organized people and went to discuss group purchase prices with them, but they never let go. And they often asked us to give up profits to hold activities, often making our takeaways lose money and make money! So we think it's not okay to go on like this. All the money was earned by them for nothing?"

Xia Hongtao gritted his teeth when he said it. What these two food delivery companies did was equivalent to directly taking money from their companies.

"Well, it won't work like this! Let's also organize a dedicated delivery team! Don't Golden Arches and Kaifeng Cuisine have their own McNair and ZJS? Let's organize our own delivery team!"

Xiao Feng said with a cold face, their celebrity chefs have invested a lot in advertising themselves, there is no need to connect to the advertising interface of the food delivery app.

What the hell, forcing Lao Tzu's company to lose money and make money, this is not an advertisement for famous chefs, it is completely an advertisement for these two food delivery apps.

They are taking the benefits made by famous chefs to give away favors!

In the past, celebrity chef manufacturing was not well-known, and when it was expanding rapidly, perhaps it was really inseparable from them, but now celebrity chef manufacturing has become a trend.

It is already the No. 1 Chinese fast food in China, and it has gained a reputation. Do you still need it?

It doesn't cost much to raise a few deliverymen, and I will advertise on TV and the Internet myself.

It is enough to use the money that was given to you for nothing, so why bother to let you take advantage?

He really didn't expect that these two food delivery apps would cause them such a great harm. Now that he knows, they are naturally not allowed to continue doing this.

"Well, Mr. Xiao, after I learned about the situation before, I held a meeting with Mr. Zhou and Mr. Tian to discuss the establishment of our own takeaway team. But I think we have to start with the mobile app first. I have to make a small program for ordering food first, and the other is to cooperate with several domestic electronic map suppliers, so I recruited some computer people to work on this project..."

When Xia Hongtao said this, he lacked confidence. After all, he was suspected of making this decision on his own.

But Xiao Feng nodded when he heard it, and didn't care about his self-assessment. Instead, he happily knocked on the table.

"Well, you did a good job on this matter. Since you have decided to sever ties with them, let's do it ourselves. By the way, how many people have you recruited? Is there enough manpower? How is the current project progress?"

When Xia Hongtao saw that Xiao Feng was not angry, and even confirmed his own thoughts, he immediately became excited.

"Currently there are about 50 people in the project team, and the progress of the project is very fast. The main thing is to import the map and mark each of our stores, and the delivery range of each store has been delineated. But later, I referred to the Golden Arch's ordering After the software, we feel that our software is still a little thin, and we still need to add various packages, promotional discounts, and other details that need to be improved. In addition, the later maintenance, and docking with other software companies to discuss cooperation Business, etc., I think this department needs to recruit another 300 people, because some customer service is needed later..."

The Famous Chef Group only has about 1,000 people now, and Xia Hongtao will recruit more than 300 people as soon as he opens his mouth, which will bring a lot of personnel expenses to the company.

Xiao Feng was silent after hearing this, but Xia Hongtao immediately continued.

"Mr. Xiao, we have also calculated that although we have recruited so many people, and even have to recruit a lot of food delivery personnel, but considering that we can save the cost of the two food delivery apps, not only have we not lost money , but can still have more than 40% profit..."

Hearing what Xia Hongtao said, Xiao Feng was also speechless.

With such a large increase in personnel expenses, not only did they not lose money, but they also made money. This shows how black the two food delivery apps are.

Every year, just from their celebrity chefs, I am afraid that all the wool that has been collected will go to the sea.

"Okay, I'll leave this matter to you. Let's set up our own food delivery department and complete our own APP as soon as possible! By the way, have we named our delivery software? There is also publicity about this app Promotion, do you have any ideas?"

"Well, we have several ideas for the name of our food delivery app, and the first choice is Celebrity Chef Delivery. We have also thought about the promotion and promotion. We will cooperate with Penguin and Alipay. After all, their traffic is huge. The highest ones in China, such as Golden Arches and Kaifeng Cuisine, have cooperated with them and embedded their own ordering applets in their programs.”

When Xia Hongtao mentioned the name of this app, Xiao Feng nodded, gift from a famous chef! Well, good, simple and clear!

But when it comes to cooperation with Penguin and Alipay, the top two software giants in China, he is a little confused.

One of these two is a shareholder of Liangtuan, and the other is a shareholder of Qimen. Now we will not cooperate with the company they have invested in, and we will also compete with the company they have invested in by launching an ordering app.

Then you still want to cooperate with the big guys behind these two food delivery apps, is it possible?

Don't go there when the time comes, and get slapped in the face by them again!

"Ha, don't worry about Mr. Xiao, we naturally have a solution. Penguin and Alipay are indeed the two top software giants in China, but we also have our own advantages. People have made preliminary contact with them, and they are also very interested in our cooperation!"