My Strength Does Not Allow Me to Low-key

I wish everyone a happy Spring Festival and good health! Good luck, all the best!

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Xia Hongtao's words successfully aroused Xiao Feng's interest, he looked up at Xia Hongtao: "Oh? Come and listen to me!"

Although the Famous Chef Group is growing very fast, its current asset size is actually only a few tens of billions.

Even if it is used to blow bubbles in the capital market, it can only blow hundreds of billions.

As for Penguin and Alipay, the two overlords in the domestic software industry, when it comes to asset scale, they are all calculated in trillions.

The celebrity chef group's small arms and legs are not enough to look good in front of others. He really can't figure out why these two are interested in cooperating with celebrity chef manufacturing.

What's more, Celebrity Chef Manufacturing intends to fight against the food delivery company they support? Isn't this demolishing their platform?

"Mr. Xiao, in fact, our celebrity chef manufacturing also has its own advantages. These two software giants are indeed giants in China, but their influence in the international market is very limited. Although the scale of assets is not Small, but their influence is basically limited to China and Southeast Asia. In developed regions such as Europe and the United States, their influence has always been limited. Although these two companies have also actively expanded their presence in Europe and the United States in recent years The market, unfortunately, has always had limited results..."

As soon as Xia Hongtao said this, Xiao Feng understood it as if he had been enlightened.

"You mean, in fact, they are also very greedy for our customer stickiness!"

Xia Hongtao couldn't help but gave Xiao Feng a look of admiration, as expected of a big boss, his mind just turns quickly, and he can see through a little bit!

"That's right! The reason why our famous chefs can rise so quickly in the fast food industry is because of our strong customer stickiness. Not only in China, but also in foreign countries. Those foreigners, as long as they have eaten in our fast food restaurant Once, there will be a second time, and a third time. According to statistics, the fast food restaurants made by our famous chefs in Europe have the highest customer loyalty and stickiness in the local fast food industry. And our cost of developing a new customer, It can be much lower than the cost of developing a new customer in these Internet industries."

What Xia Hongtao said made sense, and Xiao Feng nodded frequently when he heard it.

"Our planning department has done statistics, and the average cost of our celebrity chef manufacturing is only 30 yuan if we don't develop a new customer. And every time the Internet industry develops a new customer, it needs to invest at least 100 to 150 yuan. And Our viscosity is still super high, so this has become our advantage, and it is also a bargaining chip for us to negotiate with these two giants!"

Xiao Feng completely understood what Xia Hongtao meant.

"They implanted our ordering program into their program to attract traffic to us. We drain customers from European and American fast food restaurants to them..."

"That's right, these two companies have already tried all kinds of ways to open up the European and American markets. And they have long been blinded by our more than one hundred branches in Europe. I heard recently that After we opened branches in Southeast Asia, as well as in Japan and South Korea, their willingness to cooperate became stronger."

"Haha, tell me, if they know that we will have franchise stores in North America and South America this time, what will they think if they open at the same time? Will they give us a big discount?"

"For sure, if we let them know that we are in South America and North America, and there are hundreds of franchise stores to be opened at the same time. We can take the absolute initiative in the negotiation with them."

The more Xia Hongtao talked, the more excited he became. If he can cooperate with these two software giants, then the status of famous chefs in the arena will be secure in the future.

"That's OK,

You will be solely responsible for this matter. "

Xiao Feng made a decision on the spot, the project was launched and Xia Hongtao was handed over to take charge.

Xia Hongtao even sat up straight with a red face: "Don't worry, Mr. Xiao, I will definitely handle this matter beautifully for you."

"Well, then I'll wait for your good news. Well, let's move on to the next session, Tian Qing, come and report..."

When Tian Qing heard Xiao Feng's roll call, she immediately sat up straight. In fact, among the executives present, she was the one with the highest education, even Xia Hongtao was not as educated as her.

After joining the company for several years, Xiao Feng has always trusted her, and she has been working hard to provide advice for the company, but this time she feels that she has finally found a breakthrough point for the company.

"Mr. Xiao, recently, my colleagues from the planning department and Mr. Lin have been running the market across the country to investigate the operation of our franchise stores across the country. As a result, we found that in our series of combination boxing promotions recently Under this circumstance, the profitability of each of our branches has improved to varying degrees. The minimum profit can increase by 20%, and the maximum profit can increase by 50%..."

Xiao Feng kept swiping the tablet in front of him. There were a series of detailed data and charts on it. These were the data collected by Tian Qing and the team from the planning department from all over the country.

In today's age, if you want to run a store well, you can't do it just by patting your head and coming up with new ideas. You have to rely on market research, you must have first-hand data, and then change according to the data. Determine which business strategy is right and which is wrong.

Only in this way can you ensure the smooth and smooth operation of the company. The old business model of sitting in the office and pointing out the country is completely outdated.

"...and the reason why our performance will increase is mainly because of our newly launched fish and meat packages and additional sales of canned fish. But this is not all, we have another profit growth point, that is, we continue to Introduced, the updated children's package..."

"Wait, what are you talking about? Children's meals? Do we keep updating children's meals?"

Xiao Feng couldn't help interrupting Tian Qing and asked, if the newly launched fish set meal and canned fish can bring a lot of new customers to the famous chef's fast food restaurant and bring traffic growth, he can understand.

But children’s set menus can also become a hot spot for profit growth?

The most important thing is, he really didn't know that their children's set menu has been updated!

Tian Qing also smiled when he heard Xiao Feng's question.

"In fact, Mr. Xiao is like this. Our children's packages are actually three types of ABC, but what we keep updating are the toys delivered by our packages..."

Xiao Feng was really taken aback by Tian Qing's answer.

In a year, he spent most of the time in another world, returned to China for a few months, and another third of the time went to South America.

The operation of the company mainly depends on Zhou Jing, Tian Qing and the others, and Tian Qing and Xia Hongtao are also in charge of the operation department, and he doesn't know much about the operation methods they have planned.

"Ah! Actually, this is the case. After last year's investment promotion and franchise conference, we have been looking for popular cartoon IP projects in China and started cooperation with them. We made those cartoon characters into dolls and added them to our children's meals. This event was very popular as soon as it was launched. Last year, our most successful cooperation was with the domestic animation blockbuster "Three Princes". Not only did we cooperate with the crew, we even invested 10 million in this film. This also brought us rich rewards..."

Xiao Feng was completely taken aback by Tian Qing's words: "What? We have a cooperation with "Three Princes"? It's the most popular animated film in the summer vacation last year? And you invested 10 million in them?"

"Yes, Mr. Xiao, you were not in China at the time, and Kajia was the one who decided on the project!"

Tian Qing thought that Xiao Feng was angry, and quickly explained, but who would have thought that Xiao Feng was not only not angry, but also very happy.

"Okay, I'm relieved if you can make such a decision. Okay! By the way, please tell me about this project."

"Ah! Actually, this is an idea I came up with after being inspired by my old club. Mr. Xiao, do you know what makes the most money for Golden Arches?"

"Huh? Isn't it their burger?"

"You are wrong, Mr. Xiao. In fact, the most profitable department of Golden Arches is their toy department! Golden Arches is not only a world-class fast food restaurant, but also the world's largest chain of toy sellers!"

"What? The world's largest toy dealer, isn't it Disney? Isn't it Hasbro? Isn't it Toys R Us?"

When he heard Tian Qing's words, Xiao Feng was completely shocked. He had always thought that the biggest children's toy dealers would be these companies!

But the golden arches that popped up now completely shocked him!

"Well, maybe in terms of profit, those companies will be higher than the Golden Arches, but in terms of scale, it is definitely the highest in the Golden Arches. I still remember their latest statistics in the year I left the Golden Arches. That is the year before last , they sold 4 billion sets of children's meals, and sold 1.8 billion sets of toys..."

This statistic silenced everyone present, because the statistic sounded really scary.

"Golden Arches has 35,000 stores around the world, and their children's meals have been sold for more than 40 years. As early as 2012, the number of toys they sold exceeded the sum of Toys R Us and Wal-Mart. By last year, according to the statistics I got, the profits from their children's meals and toys had already accounted for 20% of their annual net profit!"

"hiss!"

Hearing such data in the Tian Qing newspaper, almost everyone present gasped.

Sure enough, the old man was right, children's money is the best money!

"It was also under their influence that last year we began to search for suitable domestic cartoon IP on a large scale, and finally reached a cooperation intention with the producer of "Three Princes", and even invested in their film. And this film It didn't disappoint us either, not only last year's blockbuster animation, the national box office exceeded 4 billion, and it also drove a wave of cartoon IP..."