Rebirth: Family Chaebol

Song Yide had previously promised Yuan Fangguo that one billion funds would arrive in the account within three months, but after Song Yide calmed down, he could not help but feel a little scared. One billion RMB is not a small amount, although he has invested in it. ,but…

After thinking about it, Song Yide decided not to invest in the four points.

He found Yuan Fangguo directly. Song Yide was confident that Yuan Fangguo was a smart guy. He didn't need too much nonsense to deal with smart people, and he would understand after a few reminders.

Yuan Fangguo also quickly heard what Song Yide meant from his words. There were two in total.

One is that it is impossible to give him a fund of one billion yuan immediately. Three or four hundred million yuan is still no problem. As for the other six or seven hundred million yuan, it is not impossible not to lend him money. It mainly depends on his business conditions.

The second is that he doesn't want the four-point shares, you Yuan Fangguo can just give cash directly.

Yuan Fangguo was also short of money right now, so he readily agreed to Song Yide's request, for which he paid 5 million in favors.

Song Yide was also very daring, but he was honest. After getting the five million, he gave Yuan Fangguo the money for approval in less than three days.

Looking at the 400 million yuan in the account, Yuan Fangguo suddenly felt that he had succeeded. 400 million yuan, how many years does it take for an ordinary person to earn it?

However, the 400 million yuan was used very quickly. It cost nearly 200 million yuan just to import a motorcycle production line from Japan.

This nearly 200 million yuan was only done with the help of Lin Huayong and acquaintances from Hong Kong.

The other one was more than 100 million yuan, and Yuan Fangguo put these into some previous holes and various preparations. In April, he continued to use the weekend to fly around the country and signed contracts with some suppliers. The remaining 100 million is working capital.

The director of the motorcycle factory was also hired from a motorcycle factory in the north at a high price, with an annual salary of 200,000 yuan a year.

The rest of the senior staff also had similar experiences, and the injection of these fresh blood suddenly made the previously lifeless factory area lively.

The newly built motorcycle factory absorbed more than half of the employees of the former Hongqi Machinery Factory at once. In response to the drawbacks of the employees of state-owned enterprises eating and waiting to die in the past, Yuan Fangguo asked the factory to formulate a strict attendance system this time. The amount is directly proportional, and the system of more work, more pay is fully implemented.

The workers have been tortured by life and have lost their temper. Even the people in the nearby villages have begun to sympathize with the laid-off workers of the former Hongqi Machinery Factory. Therefore, even if the attendance system formulated by Yuan Fangguo is harsh this time, they are not too harsh. many complaints.

Feeding a family is their highest standard of living right now.

The renovation of the machinery factory building started in mid-March. The money used was the more than 10 million loan from Song Yide Bank. After the renovation, the more than 10 million was instantly lost by more than 3 million. .

Finally, in June, the motorcycle went into production.

Yuan Fangguo named the motorcycle brand Huaxialong, which means soaring and auspiciousness.

In early July, the first batch of 1,000 motorcycles rolled off the assembly line.

At the beginning, this production line was introduced from Yamaha Corporation of Japan, and it was eliminated by Yamaha Corporation. Although it is a product that has been eliminated in Japan, the technology of Little Japan is still a level ahead of China. The quality of motorcycles is still very good. of.

These thousand motorcycles, Yuan Fangguo sent them directly to his outlet store in Rongcheng to sell.

Although the quality of the motorcycles is good, Yuan Fangguo is not very sure of himself. The birth of Huaxia Long motorcycles must have made the old motorcycle manufacturers unhappy. They also used various tricks to suppress Yuan Fangguo.

Their move is very simple, that is, discounts.

Although this move is simple, it is indeed quite used. In addition, the advertising effect of old motorcycles has accumulated over many years. As a result, within a week, less than 10 of a thousand motorcycles were sold.

The sales staff in the factory began to get anxious. Even Ma Tingting, who was promoted to deputy sales manager by Yuan Fangguo, was very anxious. He only sold 7 units a week, and 1 unit a day. Inventory is overstocked.

Yuan Fangguo also saw it in his eyes and was anxious. For several days, he locked himself in the office, drank strong tea cup by cup, and revised the marketing plan one by one.

Finally, after three days of "retreat practice", Yuan Fangguo formulated several marketing measures.

The first is to use TV advertisements for marketing. This time, we must innovate. The traditional model of asking celebrities to ride a motorcycle is too old-fashioned. Yuan Fangguo used his unfathomable brain hole to perfectly explain what is called advertising effect. .

He chose the background of the advertisement in Africa. A black man rode a motorcycle to go hunting, but he was besieged by a group of beasts. Whether it was a lion, a leopard or even a falcon, he could not catch up with the motorcycle. After being tested by various complex terrains such as rivers, mountains, and rocky ground, they escaped perfectly. In the end, the black man showed his white teeth and said with a thumbs up, "Huaxia dragon is really a dragon among motorcycles."

This advertisement is characterized by witty humor~www.wuxiaspot.com~ people will remember it immediately after watching it.

The second is to take the soft-text road. The real rise of soft articles is still in the last two or three years of the first decade of the next century. Through a story, marketing products are quietly and silently injected into it.

In this case, he found Ning Yuanlin. Ning Yuanlin used to be a reporter of the newspaper, and now he is helping in the propaganda department. It is also an easy thing to help him.

After listening to it, Ning Yuanlin couldn't help applauding Yuan Fangguo's exquisite design, and he quickly found help from his former colleagues.

The press release was written by Yuan Fangguo himself, and the content is probably like this. A driver in a certain place in Bashu was riding a motorcycle all the way because he wanted to give living expenses to his children, and he ran into an oncoming car. The driver was fine. The motorcycle was fine, but the car crashed.

In this soft article marketing, the content is secondary, and the main thing is the picture that Yuan Fangmin personally PS, the crashed car, the intact motorcycle with the obvious "Huaxia Dragon" logo, and two confused people on the side. Forced driver.

This move really worked, just like the "Rongcheng Defense War" that year, Huaxia Long Motorcycle became famous for a while.

The third item is to name the Bashu team and invite speed players such as Yao Xia and Mamelo as spokespersons. Yuan Fangguo spent 2 million yuan for this.

…

As soon as the above three cards were played, within a week, the remaining motorcycles were all sold out in a short time.

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