Rebirth of Hong Kong 1981

  Chapter 453 The Importance of Seasoning Packs

   After checking the instant noodle production workshop, Yang Chen kept frowning, always feeling that something was missing.

  Returning to the workshop office, Yang Chen took off the hat and mask on his head, and said to Liu Hua, "Manager Liu, go and get a few packs of ready-made instant noodles, bring boiling water, I want to try your instant noodles."

   "Okay, wait a moment, boss." Without Liu Hua's instructions, the workshop director who had been following Liu Hua all the time went out to prepare.

   Soon, when the workshop director came over with a big bowl and a hot water bottle, Yang Chen tore the instant noodle packaging bag, and immediately knew where the problem was.

   Seasoning packets, instant noodle manufacturers in this era, many instant noodle companies seem to not pay much attention to the production of seasoning packets.

  Instant noodles came from Japan. Although the seasoning package in Japan is already very rich, it only meets the taste of Japanese people, and people in many countries are not used to it.

  The tastes of people in every country and place are very different. As the saying goes, it is difficult to adjust many flavors. However, food such as instant noodles relies on the packets of seasonings.

  The instant noodles without the seasoning package, the taste, everyone can imagine, anyway, Yang Chen can't eat anything.

  Although instant noodles have a certain scale in the inland, people have not paid much attention to the seasoning package. In many cases, instant noodles are actually a piece of cake, not as good as noodles.

   Even if there is a seasoning packet, everyone is not used to it.

   The most familiar instant noodles in later generations are probably Uni-President and Master Kong. The two instant noodle companies almost ruled the entire instant noodle market in the inland.

   The reason why the two companies became famous in later generations and was popular with everyone was because of the seasoning package.

   I remember when I was a child, Master Kong's instant noodles, whether it is eaten dry, soaked, or boiled, once the seasoning package is put down, the taste is strong, it is good, and it is especially fragrant.

   I grew up later, maybe because there are more delicious things, or I have been eating instant noodles for a long time. Except in a hurry, everyone basically stopped eating instant noodles.

   But even so, the production of instant noodles is still tens of billions and tens of billions of packs of sales every year.

   In addition, there are also many types of instant noodles, such as crisp, barreled, boxed dry noodles, and various ways of eating, which have made instant noodles popular for decades.

  Master Kang became an instant hit with the "Braised Beef Noodles" package, and Tongyi became popular with a package of Laotan sauerkraut. The two leading instant noodle companies rely on a package of seasoning packages to dominate the instant noodle market.

   It can be seen how important the seasoning package of instant noodles is.

   However, Yang Chen didn't say much about it, things like seasoning packets are the nirvana of instant noodles, and he can't give that nirvana to others.

   It plans to put the production of instant noodle seasoning packets in Xiangjiang, so that the greatest degree of confidentiality can be achieved.

  Instant instant noodles with various flavors, braised, pickled cabbage, mushrooms, pickled peppers, braised pork, fresh shrimp, a series of Chinese favorite flavors.

   Once his instant noodles launch these flavors of instant noodles, 100% can quickly dominate the market.

  Before unifying the market, he needs to expand the production of instant noodle processing plants, otherwise it will be sold out of stock, and other instant noodles will follow suit, and the impact will definitely not be small.

  Instant noodle seasoning package is simple and easy, and difficult to say, it depends on how you do it, but if you want to make a package of qualified seasoning package, even if there is a sample, it will take time in the middle.

   Yang Chen doesn't know exactly how to do it, but he knows very well the main ingredients of the various flavors of the seasoning package. He used to eat it when he was a child. Even if he didn't pay attention to it on weekdays, when he was bored, he would glance at the recipe on the seasoning package.

  As long as you know the main ingredients, recipes, etc., you can ask someone to prepare them at that time. There are many chefs in various departments of Xiangjiang, but all chefs have more or less their own seasonings on hand.

   As long as he guides the general direction, he believes that it will not be long before he can get all kinds of seasoning packets out.

   After he gets out the seasoning package and expands the instant noodle production line, he will launch it into the market in one fell swoop. At that time, even if other companies want to copy, the blank time left in the middle will be enough for everyone to get used to his instant noodles.

  Instant noodles, once recognized by people, it is difficult for everyone to accept other flavors of instant noodles.

   In later generations, people vomited both braised beef noodles and Laotan pickled beef noodles, but when they are in a hurry, they still choose instant noodles that suit their own tastes.

  Instant noodles, the same taste, everyone will only choose the one they are most familiar with. Once the taste is recognized by people, it is basically impossible for other parties to compete.

Even if other companies sell at lower prices, as long as the price difference between the two is not too outrageous, in the thinking of Chinese people, you are a little lower than others for the same thing, but your things are not as famous as others, then everyone will suspect that there is something wrong with your things. But if you're expensive, people will think you're taking advantage of them.

   Moreover, instant noodles are a commodity with small profits but quick turnover. Under normal circumstances, the price difference of instant noodles will not be too large.

   Therefore, whoever is famous and suits the taste, then everyone will choose whoever. As long as people's taste is set, it will be difficult for outsiders to shake the company.

  The global sales of instant noodles in later generations reached 100 billion packs. After the development of the inland economy, it took half of the market share in one fell swoop. Most of the other areas where instant noodles are sold are concentrated in Japan and other Asian countries.

  Especially in Japan at this time, with the rapid economic development, instant noodles, a food that does not require time, will have a huge market if it is done well.

  Although there are many instant noodle companies in Japan now, these companies pay more attention to the seasoning package, far less than the later generations.

  The instant noodle company in Japan is really a small fish and rotten shrimp compared to the sales of later generations.

  It will take at least ten years for instant noodles to become popular in the inland. After ten years of reform and opening up, the people at the bottom start to have some spare money, and after the food and clothing problem is solved, some people will try instant noodles, which is almost a luxury item.

   Therefore, the next major dumping grounds for instant noodle companies are still in Asian countries such as Japan and South Korea.

   Seeing the way Secretary Liang was eating with relish, he had just finished eating, and the other party still had an appetite, Yang Chen didn't know what to say.

  Although he didn't feel anything about the instant noodles in the bowl, Yang Chen still bit the bullet and ate it. Everyone ate it, but he didn't eat it alone, it was a bit unreasonable.

   Of course, the most important thing is that he wants to taste the instant noodles, whether they are chewy or not, which is very important.

   Delicious instant noodles, not only delicious when soaked, but also delicious when eaten dry, it is really delicious.

  ——

   (end of this chapter)