Rebirth of Hong Kong 1981

   Chapter 454 Nongfu Spring is a little sweet

   After eating instant noodles, Yang Chen decisively put down his chopsticks, and did not drink the soup from the bowl like Secretary Liang and others did.

   Looking at the instant noodle soup with little oil and water in the bowl, Yang Chen suddenly thought that after Master Kang and Uni-President became popular in the instant noodle industry, they used their brand effect to become popular in the beverage industry.

   Chinese people’s love for tea has existed since ancient times.

  The two instant noodle brands, Master Kong and Uni-President, have been fighting for more than 20 years since the 1990s. Before Yang Chen's rebirth, the two giants had yet to decide the winner.

   The competition between the two companies in the instant noodle market and the beverage market is definitely a textbook case.

  Since 1992, the founder of Master Kong has launched Master Kong Braised Beef Noodles. Different from the existing products on the market, Master Kong instant noodles not only come with paper bowls and plastic forks, but also come with a pack of beef sauce.

   The improvement of taste and quality, coupled with vigorous promotion, has unified the domestic instant noodle market in a short period of time, making the three words Master Kong synonymous with instant noodles.

   The following year, Master Kong's old rival, Uni-President Group, entered the mainland with great ambitions. Unlike Master Kong's grass-roots birth, Uni-President was already a giant in the Wanwan food industry before entering the mainland market.

   It's just that this tiger, who was going to go down the mountain to eat people, didn't have the background of the mountains and forests after going down the mountain.

After entering the inland, the instant noodle flavor launched by Uniform is the favorite shrimp in the Wanwan. For fish and shrimp, the coastal areas are better, but a little further back, most areas of the inland market are not very good. buy it.

  Unification encountered serious acclimatization, which made Master Kong, who had just risen up, hold back his urine after trembling.

   In the first ten years of instant noodle development, Master Kong came out on top, and Uni-President was always in a passive situation. He was beaten by Master Kong from time to time, and there was no room for him to fight back.

Fortunately, Uni-President has a strong background. In the process of being pressed and beaten by Master Kong, Uni-President is also constantly exploring the tastes of the Chinese people. Until the 2008 Olympic Games, Uni-President launched the nationally renowned "Laotan Pickled Cabbage" with lightning speed. beef noodles".

   With a bag of sauerkraut, Uniform regained the passive beating situation in one fell swoop, and strongly suppressed the momentum of Master Kong.

   There is a saying that people are shameless and invincible in the world. After being pressed and beaten by them, Master Kong bravely launched a Chen Tan Sauerkraut Beef Noodles.

   Since then, the competition between the two has escalated.

  You imitate me, I imitate you.

   The two giants were fighting, so they were shameless. In the words of the big guy, how much is a face worth? What's the use? Can you sell it?

You imitate, I plagiarize, and beat, from instant noodles, to the beverage industry, all kinds of beverages, whenever Master Kong launches a drink, Unity will follow up immediately, whenever Unity releases a drink, Master Kong It must be mixed with one leg.

  The two giants are in full swing, but no one has pulled the other down. The more famous they are, the bigger the market is.

  Finally, in the instant noodles and herbal tea industries, Tongtong occupied nearly 80% of the market share.

  Master Kong and unified mainstream beverage market, there are green tea, black tea, jasmine, scented tea, oolong tea and other popular teas in China.

   In the field of herbal tea, almost no one can compete with the two.

   Whenever a good drink appears in the market, the two giants do not greet each other. As long as the two fight, then the new beverage company will definitely be cool.

  The city gate caught fire, which brought disaster to Chiyu. The two giants of later generations fought for more than 20 years, but they did not kill their opponents. Instead, all the companies that were watching the fun and waiting to take advantage of the fisherman went bankrupt.

  The energy leaks out, the typical Ultraman fights little monsters, and the people who suffer in the end are the onlookers.

   The future generations will not forget the lessons learned from the past. Yang Chen wondered if he also needed to learn when the time came. He played with his left hand and right hand. If a company has no competitors, it will lose its vitality.

  A company without vitality will be finished sooner or later.

   In later generations, the scale of beverages alone is close to a trillion-dollar market. This scale is quite terrifying.

   Compared with food such as grain, the state controls the price very strictly, and the country does not care much about the beverage market.

   As long as someone is willing to buy it, you can increase the mineral water from a few dollars to dozens or hundreds of dollars, and no one will care about you.

   Later generations of beverage giants such as Master Kang, Uni-President, Wahaha, Coca-Cola, etc., made a lot of money in the inland, and the money they earned was a pleasure.

   As long as beverages, except for milk, other subjects are the same, that is, water, fresh water.

  How much is water worth?

  Cough, aside from Africa and the Middle East, water is more expensive than oil in the two places, so it’s hard to compare.

   But that's it, the lowest price for a bottle of mineral water is 1 yuan, and other beverages, no matter what kind, basically start at 3 yuan in future generations.

   In future generations, when it comes to advertising, which industry is the most popular and the most invited stars? Needless to say, everyone should understand.

   A bunch of beverage giants, they don’t care whether everyone has recognized their brand or not, anyway, the biggest expense every year is always on advertising.

  Various spokespersons, change one every year, if the star is popular, just invite that one over, one word, not bad money.

   From the huge investment of beverage giants in advertising, it is not difficult to see how profitable the beverage industry is.

  ‘It’s all money, it’s all money. ’

  Yang Chen thought about it, his saliva almost came out.

Around   , Secretary Liang and Liu Hua, you look at me, I look at you, and look at each other.

   "Boss, boss"

   In the end, it was Liu Hua's face that couldn't hold it, so he reached out and shook it in front of Yang Chen.

   "What are you doing?" Yang Chen's eyes widened, one hand subconsciously placed on the bowl on the table, thinking that if Liu Hua dared to bring his face closer, he would pour the remaining soup in the bowl directly.

   seemed to understand what Yang Chen wanted to do, Liu Hua hurriedly retracted his head, the corner of his mouth couldn't help twitching.

   Ignoring Liu Hua, who looked aggrieved, Yang Chen turned his eyes to Secretary Liang, his eyes were eager.

   Being stared at nakedly by Yang Chen, because Secretary Liang is authoritative, he can't stand it, "Cough, Mr. Yang, if you have something to say, you might as well say it directly, can you stop staring at me like this?"

   Yang Chen said seriously: "Secretary Liang, do you have water here?"

   Secretary Liang: O

  Liu Hua: "…"

   Seeing Secretary Liang's dazed expression, Yang Chen showed his big white teeth, "I mean mountain spring water, Nongfu Spring is a bit sweet, you can drink it directly, without adding any preservatives."

  ‘Nongfu Spring is a little sweet? ' Secretary Liang blinked, and the words kept replaying in his mind. I don't know why, but it always felt so familiar and easy to say.

   (end of this chapter)