Rebirth of the Tech Madman

Chapter 689: Microsoft is also going public

I haven't finished the code yet, I'll watch it in an hour. -79 Novel Network-

...

Speaking of this, John Chambers shook his head, "Microsoft and Apple, these two seemingly divorced guys, are really a bit incomprehensible. They spit on each other in terms of operating systems, but they work closely together in terms of office software. ."

"It's not that complicated, it's nothing more than using each other to get what you need." Tang Huan commented lightly.

Due to the emergence of Fangyuan Computer and Philosophy Software, the ecological environment of the personal computer market is naturally very different from the original time and space. Not long after entering the full-scale take-off in the 1980s, there was a situation of star holding the moon. This surrounded center is of course. The place is Fangyuan Computer and Zheru Software, each focusing on hardware and software.

Compared with Fangyuan Computer, Zheru Software is a bit more low-key, but it is also full of offensiveness, which makes people in the industry such as Jobs and Gates not only have to flatter themselves, but also secretly guard against vigilance.

Even if the shares in his hands are constantly being diluted, but until now, Jobs is still a minority shareholder of Philosopher, and the reason for his reluctance to let go is obviously profit.

Because of this personally, Steve Jobs has a deep understanding of the subtle penetration ability of Philosopher software. For example, the application platform of AppleII is not only ruled by it, but also the hardware design should also listen to this partner who provides the best office software. Views.

Jobs, who regarded MAC as his own thing, did not want to see its products change in lineage, so instead of seeking support from philosophers, he reached a series of secret agreements with Gates' Microsoft at the time.

After triumphantly demonstrating some of the'stimulating' and moving functions of the MAC, which was still in the development stage, Jobs, with a gesture of charity, "allowed" Microsoft to produce three programs: a spreadsheet software, a commercial graphics program and A database, and Apple reserves the right to bundle these three applications with MAC or sell them separately.

Among them, in the former model, Apple pays $5 to Microsoft for each application, up to a maximum of $1 million per year; in the latter model, for every application sold, Microsoft can get $10 from it, or retail Ten percent of the price,

In addition, Microsoft must agree not to produce similar applications that use "mouse or trackball" for any computer not manufactured by Apple within 12 months after the original ‘delivery’ date of MAC.

It can be said that these conditions thrown by the arrogant Steve Jobs almost all take advantage of himself, and he is not kind to Microsoft, but Gates still agreed.

The reason for this is nothing more than that, under the shadow of a powerful software industry ruler like Zheru, it is very rare to get an exclusive office software order on the MAC platform; more importantly, Gates I am really fascinated by the graphical user interface functions of MAC, hoping to "steal the teacher" again and reduce the excessive dependence on IBM and its customized MS-DOS.

Speaking from facts, in terms of technology, Jobs is indeed far inferior to Gates' deep understanding and sophisticated calculations.

Because software R&D projects are more special, they often ‘take’ longer than most people expect to complete.

In other words, while Microsoft is developing software for MAC and in the next year, it is almost impossible to come up with similar software on other personal computer platforms, including IBM-PC. Maybe philosophers can, but Microsoft can’t. , And then promised Jobs's exclusive'sex' clause, it was just a favor.

In this way, Jobs, who was proud of helping MAC get the cheap software, unknowingly put a fox in the'chicken' cage-Microsoft just got the MAC prototype, and learned more Graphical user interface technology.

There are no secrets about the subsequent developments. In pursuit of the perfect MAC, the research and development progress has been delayed repeatedly until Apple's board of directors couldn't wait, and ‘forced’ Jobs to release this product in January 1984.

On the other hand, the MAC R&D team, portrayed as a "pirate" by Jobs, did not have the skills of IBM, Fangyuan, and Philosopher, and planned a friendly third-party development platform.

So there is a natural situation. Compared with developing software for IBM-PC, it is too difficult to write programs for MAC, and Microsoft's research and development progress is also delayed.

The launch time of MAC was more than a year later than the completion time that Jobs once boasted, and the software Microsoft promised to develop for MAC was more than two years later than the original plan. The exclusive ‘sex’ clause made by Jobs. There is no room for effectiveness at all, it is simply unnecessary nonsense, which shows that Gates's tactics have been calculated.

In stark contrast, Windows 1.0 came to the public limpingly a step earlier.

Seeing this situation, Steve Jobs almost lost his breath: My MAC has been released since it was launched. This can be regarded as accommodating the backward progress of Microsoft's research and development of office software, but you actually launched Windows 1.0 first. Feelings took our MAC prototype and studied the graphical user interface exclusively. This is too embarrassing!

In a rage, Jobs canceled the previous ‘deal’ with Gates: Everyone is free, Microsoft can develop applications with similar interfaces for anyone, and Apple can also find another ‘color’ software developer.

The matter did not end there. Jobs started to deal with Gates stealing the graphic user interface program from MAC and launched Windows 1.0 infringement.

In this way, the war of words between Apple and Microsoft began, so that the secret "transaction" between Jobs and Gates was also revealed to the world. After watching Tang Huan's line, after suddenly realizing it, the most direct reaction was "the lack of verticality". And conspiracy".

In fact, the faltering Windows 1.0 is not to be seen, except that Jobs thinks it is a MAC in the coat of IBM-PC, and it is also very ugly. More people in the industry realize that the launch of this product is nothing more than For the market game.

By coincidence, MS-DOS intercepted Hugari Kildare’s CP/M and became the preferred operating system for IBM-PC; however, this dominance soon encountered challenges and successfully operated the spreadsheet software VisiCalc. The company plans to launch it to replace MS-DOS, the operating system on IBM-PC.

Because it has a graphical user interface function, it was caught off guard at the time when other companies interested in making big plans in this field were caught off guard, so Philosopher, Apple, and Microsoft tacitly carried out a joint suppression.

In this process, Gates learned a business strategy, that is, if the market leader lags behind in a new product, he will not be messy with his hands, and he can use bravado to attack his opponent.

Specifically, after you announce that the R&D intends to replace my new product, I can orderly announce a more ambitious product R&D plan, which fully includes those features that you are proud of, and promises to smoothly upgrade from existing products. .

The history of this trick can be said to have a long history. As early as the 1960s, facing the lead of data control companies, IBM put smoke bombs to stabilize its customers and partners and other new products, while intensively developing System/360, and it won Over time, the competitor succumbed to submission.

In order to snipe the menacing situation, Gates followed this routine and released the news to all IBM-PC manufacturers. Microsoft is also developing graphical user interface functions, and it is definitely more powerful. Everyone is not as good as patience and so on.

Under the blow of such rogue tricks, I knelt tragically, and the product launch conference ended dismal; but Microsoft did not dare to take it lightly and step up the launch of Windows 1.0.

Speaking of it, the development process of Windows 1.0 is also a bit legendary. After a series of failures, a 20-year-old programmer, Neil Konsen, who has studied MAC thoroughly, accepted the challenge and completely re-started. Written Windows1.0.

Jobs thinks that Windows 1.0 is a MAC in the coat of IBM-PC, of ​​course it has its own reason. The data structure and program format of Windows 1.0 were copied from MAC, and even included built-in small applications like MAC, such as a drawing program, a clock, and a riddle software.

What Gates did not expect was that Microsoft's main partner, IBM, did not buy into Windows 1.0, not only did not participate in relevant marketing campaigns, but also threatened its possible adoption in the future.

The reason for the conflict between Microsoft and IBM on Windows 1.0 is that the two ‘transaction’ on MS-DOS includes regular improvements and updates.

Because this is a contracted programming job, IBM will pay for programming time, but will not pay royalties.

Therefore, when there was an opportunity to create a new program that could generate copyright fees, for obvious reasons, Microsoft did not arrange the best candidate to do MS-DOS maintenance.

IBM is not stupid either. It has been thinking about it all the time, and knowing that Microsoft is dealing with itself in violation of the "yin", and then the boss is dissatisfied.

Fortunately, Gates is pleased that IBM-PC compatible manufacturers who have purchased a large number of MS-DOS licenses are fairly enthusiastic about Windows 1.0. The reason is not difficult to understand. The graphical user interface is the general trend. With MAC and Fangyuan Computer following up, and IBM itself intends to abandon the IBM-PC technical architecture and launch a new product system PS/2 with copyright protection. The emergence of Windows 1.0 has given new prospects for IBM-PC compatible manufacturers with wrong backgrounds.

With Jobs losing ground at Apple and being swept out of the'door', Windows 1.0, which came out in the cracks, finally had a chance to breathe a sigh of relief. Gates tried to compete with Apple, led by John Sculley, in Windows 1. .0 and MAC reached a settlement on the copyright dispute.

...

Speaking of this, John Chambers shook his head, "Microsoft and Apple, these two seemingly divorced guys, are really a bit incomprehensible. They spit on each other in terms of operating systems, but they work closely together in terms of office software. ."

"It's not that complicated, it's nothing more than using each other to get what you need." Tang Huan commented lightly.

Due to the emergence of Fangyuan Computer and Philosophy Software, the ecological environment of the personal computer market is naturally very different from the original time and space. Not long after entering the full-scale take-off in the 1980s, there was a situation of star holding the moon. This surrounded center is of course. The place is Fangyuan Computer and Zheru Software, each focusing on hardware and software.

Compared with Fangyuan Computer, Zheru Software is a bit more low-key, but it is also full of offensiveness, which makes people in the industry such as Jobs and Gates not only have to flatter themselves, but also secretly guard against vigilance.

Even if the shares in his hands are constantly being diluted, but until now, Jobs is still a minority shareholder of Philosopher, and the reason for his reluctance to let go is obviously profit.

Because of this personally, Steve Jobs has a deep understanding of the subtle penetration ability of Philosopher software. For example, the application platform of AppleII is not only ruled by it, but also the hardware design should also listen to this partner who provides the best office software. Views.

Jobs, who regarded MAC as his own thing, did not want to see its products change in lineage ~www.wuxiaspot.com~ so that he did not seek support from philosophers, but reached a series of agreements with Gates' Microsoft at the time. Secret agreement.

After triumphantly demonstrating some of the'stimulating' and moving functions of the MAC, which was still in the development stage, Jobs, with a gesture of charity, "allowed" Microsoft to produce three programs: a spreadsheet software, a commercial graphics program and A database, and Apple reserves the right to bundle these three applications with MAC or sell them separately.

Among them, in the former model, Apple pays $5 to Microsoft for each application, up to a maximum of $1 million per year; in the latter model, for every application sold, Microsoft can get $10 from it, or retail Ten percent of the price,

In addition, Microsoft must agree not to produce similar applications that use "mouse or trackball" for any computer not manufactured by Apple within 12 months after the original ‘delivery’ date of MAC.

It can be said that these conditions thrown by the arrogant Steve Jobs almost all take advantage of himself, and he is not kind to Microsoft, but Gates still agreed.

The reason for this is nothing more than being able to get the exclusiveness of the MAC platform under the shadow of a powerful software industry ruler like Zheru

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