Saturday, March 20, 1999.

Hong Kong Island, Kowloon, Broadcasting Road, TVB.

"Are you sure there will be a group of actors interviewing today?" Sima Jun asked anxiously.

"I asked a casting director from the previous crew to help me," Mei Jiahui nodded and said affirmatively.

"What do you think of this?" Sima Jun pointed to a young man who came out of the gate, suddenly excited.

"That's definitely not good, it's too handsome", Lei Luo shook his head. He knew this person, who was later TVB's popular niche, Ling Feng.

In 1999, he should be trained in the TVB artist training class, and then joined the TVB station as a host and reporter.

"Also, it is obvious that they are not here for the interview, they should be trained here," Lei Luo added.

"Do you know this too?" Sima Jun obviously didn't believe it.

"Believe it or not", Lei Luo is not in the mood to talk to him now, and is looking at the building in front of him carefully.

In this building, the annual training course for TVB artists has almost supported half of the Chinese entertainment industry, and it is also the star Whampoa Military Academy on Hong Kong Island.

Tomorrow "The Gambler vs. Las Vegas" screens, Mei Jiahui got five movie tickets, and there are only three of them, so there are two more.

Lei Luo asked Mei Jiahui to find two people who had some basic acting skills, and then watch them together and make some small actions.

They stood at the gate of the TVB early this morning. I heard that there was a group of actors interviewing today, but it was 11 o'clock in the morning and no one had been seen.

Their target is those who fail the interview.

These people have a strong desire to perform, but they are unprofessional. This fits Lei Luo's requirements: the price is cheap and the quantity is enough!

"This is not bad, beautiful," Sima Jun yelled again, and another person came out of the gate.

"This is not good, it's too beautiful, it's easy to attract attention", Lei Luo rejected it again.

At this time, a fat man with curly hair in his 30s walked out frustrated, looked around at the gate, reluctantly glanced at the TV station building, and scratched his head.

"Here's another one, just a greasy fat guy, go quickly, don't stand in the doorway", Sima Jun just yelled and turned into annoyance.

"It's him," Lei Luo greeted Sima Jun and Mei Jiahui in the different eyes.

"Let me go, is your taste a little heavy?" Sima Jun said that he was not forgiving, but he still followed.

"Sir, are you here to interview the actors?" Lei Luo came to the fat man and asked politely.

"Huh? You also came for an interview?" The fat man replied listlessly.

"I need an extra here, about two hours of work, would you like to do it?" Lei Luo asked with a smile.

"Aren't you a liar?" The fat man looked at Lei Luo warily.

At this time, Mei Jiahui and Sima Jun also followed. Lei Luo pointed at them and said, "Do you think we are like bad guys?"

After speaking, he revealed a mouthful of white front teeth, looking harmless to a child.

The fat man then relaxed his vigilance.

Then, Lei Luo waited for another goal: a small man with four or six points.

The five people found a cafe nearby, sat down, and chatted for a while. The curly-haired fat guy Ah Quan and the little Fei Tsai left with satisfaction.

At 10 o'clock in the morning the next day, the screening of "Gamblers vs. Las Vegas" officially began, opening at the Thunder Theater in Tsim Sha Tsui, Kowloon.

The three of Lei Luo entered the cinema ten minutes early.For this screening, Hua Xia Xing sent a total of five investigators. Their main job is to distribute questionnaires when the audience enters the venue, and collect these questionnaires after the screening is completed.

I also invited some film critics. Now unlike later generations, the Internet is extremely developed. It is entirely the audience rating the film on the Internet.

At this time in 1999, film critics in traditional entertainment newspapers still had some influence on the box office.

However, these film critics all received red envelopes from Xia Xing Entertainment. Of course, they only reported good news, not worries!

At the same time, during the viewing process, the five investigators also recorded the audience's viewing situation.

In addition to the staff of Hua Xia Xing, 100 viewers were invited to this movie.

These audiences are randomly selected, and come from all age groups and occupations.

Before the opening, the sound of sucking coke, chewing popcorn, eating potato chips and chatting made the sound of the whole theater unusually noisy.

Liu Kai is a spotlight investigator of Hua Xia Xing. Next to him sits a fat curly man who sucks Coke, which makes him the loudest.

What's more, he was holding a bucket of popcorn and eating happily before the screenings began.

Qian Sanle is also a point-of-view investigator of Hua Xia Xing. Next to him sits a small man with a forty or six points.

Holding a glass of Coke, he kept sucking!

Other movie viewers are more restrained, only these two people have a louder voice.

After the movie started, the sound stopped.

As soon as the subtitles of Yongsheng and Jingyi were over, the film officially began.

All the voices disappeared.

At the beginning of the film, two gamblers apprentice and master, played by Zhang Jiahui and Andy Lau, made their debut.

Gambler A King (played by Andy Lau), Bone Dragon (played by Zhang Jiahui) and his cousin A Lat (played by Chen Baixiang), the three of them work together to deceive a huge sum of money and prepare to be happy.

Unexpectedly, the big-eyed literary sent people to chase down and take away the bone dragon.

And Ah King and Ah Lat were invited to Las Vegas, the casino, to apprehend Peter Zhu (Wan Ziliang) who defrauded 4 billion RMB in China...

The two beauties in the middle, A Bian (Lin Xilei) and Xin (Yu Fang), joined Ah King and A Lat, and set up a bureau together. In the end, Peter Zhu was arrested and four billion yuan was recovered.

The plot of the whole film is fairly compact, and Andy Lau won the first kiss of Lin Xilei's silver screen, and the viewing process was relatively smooth.

Only when King and others caught Peter Zhu walking in the desert, a fat curly man and a small man went to the toilet while looking at the screen, but they collided together and almost got into a fight.

At other times, the audience is basically watching the movie seriously.

When Lei Luo saw Lin Xilei's seduction of Andy Lau, he couldn't help but leaned to Mei Jiahui's ear and asked in a low voice, "Have you learned it?"

"Huh?" Mei Jiahui was fascinated, and was baffled when asked by Lei Luo. She didn't know what Lei Luo asked her to learn?

"Study hard, I will pretend to be Andy Lau at night, and you pretend to be Lin Xilei, understand?" Lei Luo continued to bite Mei Jiahui's ear.

"I hate you, look seriously." Mei Jiahui smiled and pushed Lei Luo away, then leaned on his shoulder and continued to look.

At the end of the film screening, Liu Kai and Qian Sanle's screening record had been completed.

After watching the movie, Liu Kai and other Hua Xia Xing staff members were responsible for collecting 98 questionnaires, and the audience wrote A-C ratings.

After the three of Lei Luo came out, they happened to ran into Mai Shaotang, followed by a young man who looked like his eyebrows, who should be his son.

"I'm sure to win this time, and this film will definitely not exceed 20 million." Mai Shaotang and his sons are full of confidence. If Wang Jin's bad movie were not for Andy Lau and Lin Xilei, no one would have watched it.

"Oh? Would you like to bet a bit bigger? I will add another eight million Hong Kong dollars, how about it?" Lei Luo said with a smile.

"Me too", Sima Jun continued to increase.

"You~, good tongue, too lazy to care about you", Mai Shaotang and his son Tsundere left.

"Get the screening data as soon as possible, as well as Hua Xia Xing's announcement budget," Lei Luo instructed Mei Jiahui on the side.

"Okay, no problem, but it will take time for Hua Xia Xing, and it is estimated that it will take another two hours," Mei Jiahui nodded and agreed.

"Go, let's go to eat first", the three of them walked out of the theater while talking and laughing.

Sadako cuisine in Causeway Bay.

The three Lei Luo and Zhenzi sat opposite each other across the semicircular table, admiring Zhenzi's graceful preparation of food for them.

Mei Jiahui has never been here. Lei Luo specially asked Sima Jun to say hello today and came here for lunch.

"Will the two people you find will be effective?" Sima Jun asked suspiciously.

"Should we take a gamble?" Lei Luo said with a smile, putting Mei Jiahui's sliced ​​beef into his mouth.

"Brother, you said so, who would dare to gamble with you?" Sima Jun shook his head. Lei Luo is betting crazy now, when he is Mai Shaotang?

"Yeah, Jiahui, it seems that I want to learn performance from you. The acting skills are not enough," Lei Luo said with a smile.

"The acting skills are not enough?" Mei Jiahui looked at Lei Luo inexplicably.

"Otherwise, he begged and shouted to bet with me instead of rejecting me," Lei Luo pointed to Sima Jun and said with a smile.

"Don't worry, I won't give you a chance. No matter how you perform, I won't gamble with you." Sima Jun rolled his eyes.

"Well, what we learned before is that the budget for "Gamblers vs. Las Vegas" is one million Hong Kong dollars."

"If you want to know if those two people are useful, just look~", Lei Luo glanced at his mobile phone time, "Just look at what is the publicity budget Jiahui received in an hour."

"Yes, if they increase the budget, it means your trick has succeeded," Sima Jun said.

"I wish success", Lei Luo raised a glass of sake and drank it all in one go.

"It must be successful", Sima Jun toasted.

After the production of a movie, the publicity expense at the release stage is the publicity expense, which will directly affect the movie's box office.

The function of the click map is to determine the budget of the publicity expenses after obtaining the data feedback from the users.

If the audience feedback is good, then increase the budget, there will be a higher box office;

On the contrary, even if the budget is increased, there is no effect!

At this time, in an office on the 34th floor of the West Wing of the Xinde Center, the staff of Hua Xia Xing were still having a meeting.

They are discussing the click-through data of "Gamblers vs. Las Vegas", and based on these data, to determine the release budget of this film.

"Mr. Xiang, the statistics currently on the screen have come out," Huang Kai, the manager of the publicity department of Hua Xia Xing Entertainment Company, said to Xiang Huaqiang with a document.

"At present, a total of 100 questionnaires have been released and 98 have been recovered"

"All the audience watched the whole scene, and the average rating of the audience was B", Huang Kai said with a smile, there should be basically no problem.

"Compared with last year's "Gambler" data?" Xiang Huaqiang did not immediately make a decision, but asked about a similar movie last year.

"Last year, "The Gambler" was rated as B, and the publicity fee was one million Hong Kong dollars." Huang Kai took out another document and said aloud.

"Tell me your opinion," Xiang Huaqiang looked at Huang Kai and asked.

"Our original publicity budget was 1 million Hong Kong dollars, but this time the investigator's record requires some attention." Huang Kai took out five records of the investigator's click-through situation.

The basic content is almost the same:

1. After the movie started, everyone stopped drinking drinks and snacks until the end of the movie;2. Watching the movie for half an hour without leaving the venue;

3. Someone in the middle turned his head to look at the screen and went to the toilet, which caused him to hit someone and almost got into a fight;

4. When the movie is over, no one exits.

"From the first article, we can see that the film has a certain appeal, so that viewers forget to drink and eat snacks."

"Especially for the third article, the two were originally going to fight, but they happened to be placed in the scene where the helicopter sniped the vanity to rescue Peter Zhu. The two did not fight anymore, indicating that the appeal of the movie is still good."

"Therefore, I think it can be appropriately increased to the one million publicity budget," Huang Kai said.

Xiang Huaqiang pondered for a moment and said, "Well, the budget for the announcement is set at 1.2 million Hong Kong dollars."

Huang Kai was overjoyed. Last year, "The Gambler" had a box office of 14 million Hong Kong dollars. This year, with an increase in the announced budget, it will definitely increase.

As long as the box office increases by another 500,000, it will be able to cover the increased 200,000 Hong Kong dollars, and there should be no problem.

"No, two million Hong Kong dollars", Xiang Huaqiang suddenly thought of the binding sale of Moluo technology products, as well as Sima Jun.

Huang Kai was taken aback. The box office had to reach at least 16 million yuan to cover the additional one million yuan in publicity costs. This is a bit risky.

"Mr Xiang, this is one million more than the cost of publishing "The Gambler"," Huang Kai reminded.

"I know, I think it's okay," Xiang Huaqiang finished speaking, and left the office.

Long Jingxuan on the second floor of Spring Hotel in Tsim Sha Tsui is a Michelin three-star restaurant. After watching the screening, Mai Shaotang and his son dine here.

"The data for click-to-view is out, and the audience click-to-view is rated B", Mai Shaotang's son Mai Junchi put down the phone and said in a low voice.

"This is the same as last year's "Gambler" rating, but the publicity fee is two million Hong Kong dollars," McJun-Chi said with some uncertainty.

"Two million?" Mai Shaotang was about to put the golden cake in his mouth, slowly putting it down, frowning.

"Last year, the cost of the "Gambler" was only one million yuan," Mai Junchi also put down his chopsticks.

"After deducting 7 points of tax at the box office, the publisher and the theater split half and half, then they predict that the box office this time should be at least 16 million yuan," McJun-Chi continued to analyze.

"It's nothing, it's far from 20 million." Mai Shaotang breathed a sigh of relief, and the golden cake was put into his mouth and chewed slowly.

"It's just why under the same rating, this year's publicity budget will be doubled?" Mai Shaotang chewed, and slowly stopped.

Mai Junchi shook his head.

"It seems that Lei Luo has done a lot of work there, huh, but there is still a gap between 20 million yuan." Mai Shaotang finally relaxed and swallowed the chewed golden cake.

"Well, it tastes good, you can try it too." Mai Shaotang thought of the 16 million bet, and his mood improved.

Sadako cuisine.

"It really worked." Sima Jun exclaimed after Mei Jiahui reported the click-through data he got, but Lei Luo was taken aback.

When Lei Luo arranged for two people to watch the movie, he made some small actions in order to influence the investigator's record and judgment, which eventually prompted Hua Xia Xing to increase its publicity budget.

Lei Luo estimated that it would be good to be able to increase the publicity budget by 500,000. I didn't expect Xiang Huaqiang to be so magnificent, and suddenly increased by 1 million!

This is of course a good thing for Lei Luo, the more the better!

In order to win this bet, Lei Luo started from all aspects and worked hard together. This is just one of the points.

Online promotion on QQ, coupled with the binding sale of mp3 when it is released, no matter how bad it is, there is the final trump card!

Victory must belong to me!

But seeing Sima Jun who was amazed next to him, his mood immediately fell into a bad mood, and this kid was about to lose half of the prize!

However, Lei Luo has no time to think about it anymore. Zhenzi's food is already in front of him. How can he be outspoken with beautiful women and delicious food?

Just one word!

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