Since 1983

In fact, Xu Fei was a bit pity, but also helpless.

What he wants to do most is the marketing of TV dramas. Fifteen yuan a minute, unchanged for decades, too discouraged enthusiasm.

Everyone is behind in the early days, and fixed prices are good. For example, I am a poor station and cannot produce independently, but I spend a little money to buy a few episodes of a single drama, and I also have programs to broadcast.

That would cost less and not make much difference.

It’s not possible now, more and more attention is paid to making feature-length films, the cost is rising, and the allocation is not enough. It is unfair to the production unit to charge another 15 yuan a minute.

Historically, this thing should have been canceled together with the unified marketing and purchase of movies, and it will have to wait for a few years.

Xu Fei wants to mention it now, let go of the price and set the price according to the quality, but after analyzing with Li Mu and others, it is not feasible.

One is that you call high prices, and the other stations have no money to buy, which is still nonsense. The other is that when you make this thing, it is easy to rely on "surname capital".

Danger.

With Beijing and Taiwan making samples, the next representatives also started talking. Take a short break at noon, continue in the afternoon, and drive until nightfall.

This is really the case, no money, no talent. With money and talent, there is no problem with creative bottlenecks or the quality of works.

Two days passed quickly, and the drafts were basically revised temporarily, and the point of cooperation was mentioned intentionally or unintentionally. Except CCTV, CCTV is the father.

In addition, it is showing off and being low-key. Xu Fei was like watching a big drama, it was very enjoyable.

Modutai is showing off the "Feng Shen Bang", we have Hong Kong stars, we have Saint Warrior costumes, we have beautiful Nezha and Daji Balabala.

You should be familiar with Amao's song, "Flowers bloom and fall, flowers bloom and fall, the long years, the long river..."

The costumes in it are classic. It is said that the mainland was responsible for it at first, and it was changed several times. Later, Hong Kong suddenly became tough and said that our costumes must be used, so the Shang Dynasty Saint Warrior style came into being.

Later, someone dug a grave and said that Thai capital entered the market at that time, and the clothes were designed by Sawadika, so it has an inner taste...Of course I don’t know if it’s true or not.

Guangdong and Taiwan are showing off "Miss Public Relations", we are working with Hong Kong dramas, we are industry dramas, and we show Lingnan style to the people of the whole country.

In the 1980s, Guangdong and Taiwan were also major producers and had always been underestimated.

The first series is CCTV's "Eighteen Years of the Enemy Camp", and the second is "The Legend of Shrimp Balls" by Guangdong and Taiwan. Afterwards, there were "Brides from the Port" and "A Story of Grace and Enmity in Hong Kong", with a strong regional style.

Because it is adjacent to Hong Kong, in the early 1980s, some people used the antenna to peek at the next-door station. From fish bones to cauldron lids to satellite television, Hong Kong dramas have been stealing audiences.

"Miss Public Relations" was released under this background, shouldering the important task of revitalizing local dramas, and it has indeed succeeded. There is also Yuan Mei (attacker) in it.

Bashu Terrace is also showing off, saying that we are preparing for the filming of "Jianghu Enqiulu"...

In short, powerful units are saying that the dramas that are being prepared or will be broadcast soon are to show their faces in front of their peers.

It's not good, it's low-key, like XZ station, it sounds pitiful.

…………

The second night, guest house.

Xu Fei and the others didn't go home, so they opened a room by themselves to study. He took the document and scanned it again. On it was tomorrow's group arrangement, randomly selected, including Qilu, Ji, Zhejiang, Jin, Xiaoxiang and so on.

"The so-called cooperation refers to the sharing of resources in form, and the content is for location.

Beijing and Taiwan have been very successful in making indoor dramas, but they can't stand still. They have to make an outdoor drama. There are few resources in the capital, so it is inevitable to travel north and south. This time is an opportunity to build a good relationship. "

"That's right, a strong dragon doesn't overwhelm local snakes, and with the help of a local station, it can save a lot of trouble."

"Qi Lu should be the strongest, so we should focus on making friends."

"Gittai can't be ignored either. They are inferior, but they have a close relationship with Changying Film Studio."

Changying Film Factory, once the largest dream factory in China, not only made movies but also made TV dramas, such as the adaptation of Gu Long's work "Sentimental Swordsman", which was shot by the TV drama branch.

"Jintai is actually okay, at least those few people are good."

Seeing that everyone was puzzled, Xu Fei smiled and said, "I think Zhang Shaolin and Zhang Jizhong have great potential."

Zheng Xiaolong twitched the corner of his mouth, "Are you only 24 percent? You say that someone who is a round older than you has potential."

"There is no priority in learning, and the master is the teacher!"

whispering sound!

Everyone was lazy and shameless, and listed Qilu as the primary target, followed by Jitai and Jintai. As for the rest, before Zhejiang and Taiwan become China Blue, and Xiaoxiang becomes Mango, we can only praise the beauty of mountains and rivers.

In the blink of an eye, on the third day, the group discussion (shang) discussion (ke).

The atmosphere suddenly relaxed, there was no leader present, and there was no camera, only a recorder.

In a smaller conference room, the five families sat down early, and Jingtai was the last to arrive.

Lao Zhang waved his hand in an amiable manner, "Sit down, you're welcome... Before we start, let's get to know each other first. This is Li Mu, the director of the TV Art Center, Zheng Xiaolong, the deputy director, Lu Xiaowei, the director, Li Xiaoming, the screenwriter, and Xu Fei, the producer. .”

Following the introductions in turn, the younger brothers who were not qualified to show their faces in the first two days now all have names.

Lao Zhang did his part, and presided over the discussion: "There must be topics for discussion. After two days of meetings, I believe everyone has a lot of ideas. Let's unify our opinions first. Which items should we discuss?"

"To be honest, the most practical thing is the cooperation."

"Yes, there are still insufficient personnel."

"Script shortage."

"May I ask, I heard that "Hutong" got a lot of commercials, can you tell us about your experience?"

Lao Zhang recorded them one by one, and said, "Okay, then let's talk about these four points and talk freely, who will speak first?"

Li Mu took a look and called the names directly: "Xu Fei, tell me about the advertisement first."

"good."

Teacher Xu didn't even have a manuscript, so he opened his mouth and said, "Let me first talk about prime time.

It probably refers to the time period from 7:00 p.m. to 9:00 p.m., which happens to be the time for the family to watch TV after returning home from get off work, after dinner. Therefore, "News Network" is placed at 7 o'clock, closely following the weather forecast, and the most people watch it.

Or to go further, six to seven is the prime time for children. If there are cartoons, it is best to put them in this place.

After the weather forecast, it is clear what will be shown, and the main drama will be played.

In theory, prime-time ads have the most impact and command the highest prices. But now, no TV station dares to advertise in prime time, especially before and after "News Network".

Afraid of being criticized, not serious.

What about the next best thing? Whether it is possible to move to the front and back of the main drama, no one dares to do it.

This is the current situation, and it will definitely be different in the future, because the social environment is constantly opening up. This is no secret. The West, Japan, and Hong Kong have already studied it thoroughly, but we dare not implement it. "

Whoa!

Everyone's spirits were shaken, and they were so good at art and completely dumbfounded at business.

Enlightenment.

"Since we can't play it, we have to go another way and add it to the series. For example, the mineral water pot and Yili fast food restaurant in "Hutong", combined with the plot and lines, can also produce advertising effects.

Outside the episode, I call it a hard advertisement; within the episode, I call it a soft advertisement.

The premise is that the work must be popular before the company is willing to pay.

Sources, look for township enterprises, joint ventures, state-owned enterprises are timid. "

Xu Fei glanced around, "Is there anything you don't understand?"