The Fantasy Entertainment Empire

"Internal strife broke out in Datang Entertainment, and Zhu Lin, the director of publicity and distribution, resigned. It was revealed that "The Jade History of the Qing Palace" was a traffic scandal."

"Aiqi Video urgently adjusted the playback volume of "The Jade History of the Qing Palace", saying it was due to technical reasons."

...

Looking at these news, the farce that broke out in 'Datang Entertainment' also made Fan Zhe smile.

Don't pay attention after laughing, it's just a little fart.

From the very beginning, he didn't really treat "The Jade History of the Qing Palace" as a strong enemy at all, there was no need for that.

Previously, the discussion between "Fantasy Three Kingdoms" and "Qing Palace Jade History" could only be regarded as an episode at best, or even just a springboard for Dimension Entertainment to promote "Fantasy Three Kingdoms".

These two works are not in the same order of magnitude at all.

With the launch of "Fantasy Three Kingdoms" and the popularity of word-of-mouth, it can be clearly seen that the popularity of "Jade History of the Qing Palace" immediately went down.

Not only the degree of attention and discussion, but also the actual broadcast results have been significantly affected.

First of all, the number of online broadcasts not only did not increase, but was slashed because of the problem of brushing. Dozens of episodes of "The Jade History of the Qing Palace" have been broadcast, and after the current broadcast volume has been cut, it is not as high as "Fantasy Three Kingdoms" which has only broadcast five episodes.

The ratings of TV stations with relatively more reliable data have also declined, falling to the range of 0.5 to 0.6.

This is no longer a good result, it is true from all aspects, it is 'mediocre' at best, and at worst... For the cast and investment scale of "The Jade History of the Qing Dynasty", this is a huge achievement. Rushing results.

Obviously, "Jade History of the Qing Palace" was greatly impacted by "Fantasy Three Kingdoms".

For the general audience, if you have time to watch "The Jade History of the Qing Palace", which does not know how many palace dramas will come out every year, why not watch "Fantasy Three Kingdoms"?

In terms of market positioning, "Fantasy Three Kingdoms" mainly focuses on young people. This is true from the design of the painting style, to the selection of actors' appearance considerations, to the plot. The visual effects part of this play and the construction of mythological elements are quite cool and attractive. At the same time, the theme of the story is about love, which is an eternal theme.

Needless to say, fans of the original book and Dimension Entertainment's own followers, most of the male audience are more interested in this Three Kingdoms of Gods and Demons than they are in watching Qing Dynasty dramas.

And the female audience, who should have been the main audience of this kind of Qing palace drama, was unexpectedly attracted by "Fantasy Three Kingdoms".

Although, the public audience doesn't have much idea of ​​design aesthetics, lens aesthetics, or even the level of production that is not easy to intuitively reflect. But there is still the most intuitive feeling of seeing which drama is shot well and looks comfortable.

Moreover, it's not that female audiences don't like special effects blockbusters.

What's more, the core of "Fantasy Three Kingdoms" is still telling a lingering love story. There are not a few places where happiness and sweetness are found, and there are also sadomasochistic relationships; there are also many handsome men and beautiful women.

Compared with many aspects, "The Jade History of the Qing Palace" has basically no place to fight against "Fantasy Three Kingdoms".

Before the latter went online, "Jade History of the Qing Palace" could temporarily achieve certain results based on its cast and themes; after "Fantasy Three Kingdoms" went online, they were hit hard, and their performance dropped seriously.

Especially with scandals erupting from all sides.

Later facts proved that the ratings fell to 0.6 is not the bottom line. In the second week, when the ninth episode of "Fantasy Three Kingdoms" was broadcast, the ratings of "Jade History of the Qing Palace" couldn't even keep 0.6, and began to fluctuate around 0.5.

At the same time, the sale of broadcast rights for subsequent rounds of "Jade History of the Qing Palace" has also been significantly hindered. According to Cai Yi's original business plan, the final revenue of this drama should reach more than 600 to 700 million yuan. Only after paying taxes, deducting costs, publicizing and distributing profits, can the investment of all parties have a relatively good return. return.

But now it looks... cold.

They've sold it for just over 300 million. They had originally hoped that the follow-up broadcast would earn at least another 200 million, but now it's basically hopeless.

Given their current ratings, it is no longer possible for subsequent TV stations to pay a high price for the right to broadcast this show. In fact, Aiqi Video and Mango TV, which bought the drama, already feel regretful.

With this money, why didn't you wait to buy "Fantasy Three Kingdoms"?

In contrast, the results of "Fantasy Three Kingdoms" are still increasing steadily. Now, the show has reached its ninth episode, and at the same time, there is also a small climax in this episode.

The protagonist, Chuhe, pursues the Yellow Turban Bandit who once slaughtered the village, but meets his former friend Han Jing on the top of the cliff. The Yellow Turban Bandit has been killed by Han Jing.

Chu He was happy that his friend fell off the cliff and survived, but Han Jing was indifferent and angry at Chu He. At the same time, he told about Shen Yan's miserable experience after being robbed and the ending of throwing herself into the river on the way.

For this reason, Han Jing drew his sword against Chu He. His strength soared, and he almost took Chuhe's life. Until later, Du Yan, a confused ghost whose identity was unknown, met on Chuhe Road and rescued him.

The two broke up since then, but Chuhe still wanted to win back his friend's heart, and after knowing that he was working in Xiaopei, he was going to look for it.

According to Director Du Zhengde, it took a long time to film this episode, mainly because the emotional outburst of this part is more important. For the two main actors, the acting skills of Chen Yu and Jiang Jingfu are a major requirement . When he was filming this scene, he stuck with the two of them for a long time, constantly adjusting and refining.

Under the continuous improvement, the final quality presented is also very good.

At the same time, this is also a fighting scene. In terms of action design, the action team hired with a lot of money also did a very good job. In terms of special effects, it has also worked hard.

The overall quality must still be on the horizontal line. When it comes to vision, there is a vivid fight; when it comes to emotion, there is an emotional conflict between two friends.

As it should be, in this episode, the broadcast volume of the TV series has also increased to a certain extent.

Now, after the nine episodes have been broadcast, the broadcast volume of "Fantasy Three Kingdoms" has exceeded two billion.

The heat of discussion has further increased. Topics such as "Chu and Han turned against each other" and "Yiyi threw himself into the river" have once again occupied a place in the topic rankings of various social media not long after the ninth episode was launched.

Judging from the trend and topics of "Fantasy Three Kingdoms", the popularity of this work has not yet come to an end, and there is still room for further improvement.

The popularity of this drama not only made the inside of 'Dimension Entertainment' elated, but Song Wenjie, who defied all opinions and bought this drama for a total price of 320 million, was even more bursting with joy.