The Fantasy Entertainment Empire

　　 "A work of making money? This time Dimension Entertainment may be really going to die."

　　 "I'm extremely disappointed in you by frying cold rice and making money."

　　 "I thought that a conscientious film and television company finally appeared in China, but I didn't expect it to be the old way."

　　……

　　 Looking at these self-media typed headlines and many popular comments on the Internet, Wu Jingtong sneered.

　　 "It's naive."

　　 After giving such an indifferent evaluation, he decided to ignore it.

　　 There is nothing to pay attention to. Of course he can see that this must be caused by "Hua Yi". These articles seem to criticize Dimension Entertainment, but there will always be two sentences related to "Deadly Action". More than that, in many social media and new media, when discussing things related to "War of War", there will always be people who say a few words "Deadly Action".

　　 But what about this?

　　 In Wu Jingtong's view, these little tricks of'Hua Yi' can't be used on the stage at all. They are like a group of bed bugs hiding in a dark corner, eating some leftovers, nothing good.

　　 He didn't intend to respond to this, and he even contacted the company's public relations department and told them to leave it alone.

　　 And he himself doesn't pay any attention to the small actions of "Huayi Pictures".

　　 There is no need to respond to this kind of thing. Regardless of whether it is involved in an official or unofficial tone, it will only be in the hands of Chinese art. Maybe they just want to use this method to provoke Dimension Entertainment, start a slobber, and then stir up the heat a little bit, to better ignite the heat.

　　 As far as Dimension Entertainment is concerned, they only need to do one thing now: ignore the jumping clown, and just publicize their work. The propaganda strategy of "Budo Master: The Flames of War" is to follow a brilliant road, don't do anything vain, everything is done according to the most formal plan, and then it's over.

　　 With the enthusiasm of the work, all conspiracies and tricks can be crushed!

　　 Wu Jingtong’s online marketing work is still proceeding in an orderly manner. There is no strange way of promotion, and a brand new trailer was launched step by step, and a large wave of attention was decisively harvested, and then some movie posters were gradually released...

　　 At the same time, the offline promotion of "Fire of War" is also underway.

　　 Chen Yu has been busy in the sky during this period, and the main thing he is busy is participating in various propaganda activities of "Fire of War".

　　Although, other actors and stars in the crew, including the director Du Zhengde, have also participated in many activities. But, after all, he is the protagonist, and he is the most popular one in the whole movie. The propaganda work he participated in is naturally the most.

　　 As the protagonist of "Fire of War", he traveled to 30 cities during this period of time and participated in various local promotion activities. On average, I have to travel to two cities a day, and the most one day starts in the morning and walks in four cities!

　　 This is exaggerated and hard work, but it is exactly his job.

　　 He is using his popularity to try to drive the box office of the entire movie.

　　 I won’t say much about the movie screenings in advance. Anyway, after the movie is finished, show up and say a few words to the specially-invited audience and take a few photos. After all, I can get a lot of good impressions. Most of the audiences who walked out of the spot are reporters, media people, and film critics. In addition to these people, there are also some with more influence. If they can say good things to the movie, they can still attract a lot of audiences.

　　 In this world, no matter how good various forms of publicity are done, some audiences will not buy it, but often people and friends they know can attract him to the cinema with a casual recommendation.

　　 This is the power of word of mouth and acquaintances.

　　 In addition to these early screenings, Chen Yu also participated in many commercial activities. For example, in the three northern cities, each went to a commercial center and held a small fan meeting. These meetings vary in scale, the largest in Beijing, and it is estimated that there will be thousands of people present.

　　 And every meeting is a good opportunity to promote the film. Huge movie posters are hung up, and the screen can be enlarged, and there are also clips of movie trailers playing. The host talked with the creative staff, and promoted the film promotion face-to-face to a large number of potential audiences...

　　 Of course, it is not only Chen Yu himself who participated in the offline promotion of "War of War". Actress Una, director Du Zhengde, actor Chen Weiting, and "Super" Henry Cavill, who plays the villain, also have related propaganda work in their contracts.

　　 Of course, as an American, he only needs to run four first-tier cities in China and he is done. The main battlefields of propaganda that require his participation are in North America and Europe.

"Fire of War" was released in North America and Europe about a week later than the mainland~www.wuxiahere.com~Europe was released with an agent. However, in North America, Dimension North America has been established for these years. After all, I also have my own partners and distribution channels, so I can do a lot of things on my own.

　　 And all these offline propaganda will eventually ferment on the Internet.

Regardless of whether it is an ordinary audience, after seeing the promotion, they spontaneously post photos on Weibo and Moments, or many celebrities who participate in the promotion and post them on their Weibo, which has a lot of attention. Further expand the audience of movies.

　　 Relaxed, the incident caused by Yan Zhangrong of "Huayi Pictures" was suppressed in this way.

Obviously, they are some of the most normal promotion methods, and they are taking the grand road, but it is the exposure of these movie information that makes the previous sparse discussions all black in the sewers, and only some people with dark hearts will pay attention. Most people have already entered the carnival and discussion of "Fire of War".

　　 Yan Zhangrong is panicking now.

　　Normal propaganda methods can't make "Deadly Action" match up with "War on Fire"; after playing some tricks, only to find that people ignore you at all, or even engage in normal propaganda, and you can completely crush yourself.

　　 What else can he do? He is really helpless.

　　 One week before the release of "Fire of War", he was notified that he had gone to the headquarters of "Huayi Pictures" in Beijing.

Another executive of the head office and one of the important directors of "Huayi Pictures", Peng Zhi asked him: "The situation of "Deadly Action" now seems to be very bad. Have you ever considered delaying the release? The drama of Dimension Entertainment is aggressive, so just avoid it."