The Greatest Showman

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In the summer, the battle is in full swing. Compared with the booming music market, in North America in the midsummer season, the core focus will always be the movie market, which has not changed. The summer season, which has just experienced a strong baptism in the super season, is still the focus and the hot spots.

In the third week of June, although only two new works with medium investment were released, the background is not small.

One is "Daddy's Good Son," a comedy film by Adam Sandler and Andy Samberg.

For a comedy, the investment cost is 70 million yuan, which is equivalent to 140 million investment in commercial films. Not small.

As a top figure in the comedy industry in the industry, every year, Adam will launch a pipeline of comedy works, all of which are filmed and produced by the production company created by Adam himself. Relying on his personal charm and box office appeal, the North American box office is always in 100 million US dollars hovering around, coupled with the overseas market and the video tape market, the profit is not small.

However, last year's "Follow the Trend" and "Jack and Jill" both failed miserably, suffering both word-of-mouth and box office failures. This time, "Dad's Good Son" also bears more pressure at the box office. Adam worked extremely hard in the early publicity.

The other is "Rock of Ages", with Tom Cruise, Catherine Zeta-Jones, Alec Baldwin and others forming an all-star cast.

In the year-end inventory of 2011, in the list of the most anticipated works this summer, the "rock age" can be seen everywhere. This is a work adapted from the Broadway musical of the same name, which has received countless affirmations on Broadway, and the participation of big-name stars led by Tom Cruise is even more anticipated.

As a music movie, the cost of 75 million is not cheap, and it is considered quite large for a medium investment.

"Rock of Ages" has even been hailed as another "Hairspray", and Tom's performance has been called the most breakthrough and challenging role since "Magnolia". In the early publicity, this work can be said to be out of the limelight, and it can be called one of the most topical works in the summer.

In fact, the super-period came about because of Tom Cruise, who was entrenched here this week. In addition, Adam Sandler is also a big man in the industry. In the field of comedy, everyone will give Adam some face more or less.

Tom and Adam can coexist peacefully in the same schedule because the themes, genres and styles of the two works are completely different, and the target audience will not overlap; and the scale of investment is almost the same, such as film arrangement, publicity, cinema, etc. All aspects are relatively close, avoiding the emergence of a dominant force.

As a result, the three works were concentrated on the schedule of the previous week, and they were fighting to the death; however, in this week's North American market, it was peaceful and peaceful, and it seemed that everyone was looking forward to "Dad's good son" And the official release of "The Age of Rock and Roll".

But who could have predicted that after the "Avengers", the market experienced a four-game losing streak, and the whole summer season was in a slump; and the super season actually broke out the best weekly box office in film history, detonating all potential energy. This time, both "Daddy's Good Son" and "Rock of Ages" have to start to worry. After the strong outbreak last week, this week's market performance is bound to be affected.

After all, 300 million in a single month, this is the first time in history.

After the excitement of the super schedule, the focus of the news media immediately focused on this week's matchup of old and new -

"Renly Hall vs Tom Cruise".

It is not a malicious competition, but an inheritance of the old and the new.

During this summer's holiday season, the four big box office stars of the baby boomer generation made their debut, and at the same time, the three shining stars of the Y generation also attacked one after another, continuing the overall momentum of the past two years. Everyone is discussing , the new generation of actors can take over the mantle of their predecessors and gradually grow into the main force in the film market. Naturally, this year's summer season is no exception.

Johnny Depp's "Shadow" and Will Smith's "Men in Black 3" have been smashed into the sand; on the other hand, Tyler Kitsch's "Super Battleship", Chris Hemsworth The "Snow White and the Huntsman" also failed at the box office before and after, and the overall momentum was sluggish, and still can only rely on Robert Downey Jr. to support the North American box office market——

But even Robert, with the exception of "Iron Man", still hasn't been recognized for its box office appeal. This is not good news for the entire North American film market.

"Edge of Tomorrow" ushered in a big explosion in its opening weekend, and detonated all the energy of the super-schedule, and major studios rejoiced; it is against this background that "Edge of Tomorrow" is about to become a ", "Dad's good son" to start a head-to-head confrontation, which is naturally a better subject for the media to report.

In the history of the North American film market, the first real box office superstar was Harrison Ford. The "Star Array" series and the "Indiana Jones" series created a brand new commercial film market with unparalleled momentum. Times; but from a historical point of view, Harrison is the hero of the times, and the success of the two series of works has laid a brilliant foundation, and then Harrison has been achieved.

After that, the North American film market gradually formed a scale and a climate, a hundred flowers bloomed and a hundred schools of thought contended, and the average box office level of all films rose to a higher level.

Tom Cruise was born under such a background. He became the first brand created by business models and business rules, from personal image to character image, as well as business operation and publicity model. Formed a formal system, gradually got rid of the shackles of works, and used the actor's personal charm to create box office appeal - the audience spontaneously walked into the movie theater because of this actor, and did not care about the movie work itself.

Then, creating idols and heroes has become an industrialized work of assembly line. The industry is gradually maturing.

If anyone is curious, why Tom Cruise is still playing idol roles after he is more than half a century old, still has continuous film appointments, and still attracts the attention of the audience. That's why, he was the first successful product in the assembly line industry.

Now, after Johnny's and Will's heavy blows, can Tom continue his glory? More importantly, in the face of Tom Cruise and Adam Sandler, two top superstars with strong market appeal, can "Edge of Tomorrow" hand over a beautiful decline? Or to put it another way, in the confrontation with Tom and Adam, can Renly have the upper hand, and will the audience give up Tom and Adam and choose Renly?

The confrontation between the old and the new is not exciting and sparkling, but exciting.

However, this is not so pleasant news for the two actors Tom and Adam-they have no plans to retire at all, and they have no plans to accept the old. Do they still respond cheerfully when they hear that "the back waves of the Yangtze River push the front waves, and the front waves die on the beach"?

Especially Tom, it was an insult to him.

Although there are less than seventeen days left, Tom will officially turn fifty years old - his birthday is on July 3; but Tom is still an idol, still the dream lover of countless women, still in the movie. Zhongda kills the heroes of the Quartet.

He won't take on any midlife crisis works, nor will he play the father whose children have entered adolescence, and he will not show his oldness in the movies. This is absolutely impossible for him.

Therefore, at the premiere of "The Age of Rock", when the reporter asked about "The Showdown between the Old and the New", Tom politely avoided the topic, just expressing that he had a chance in the future and hoped to cooperate with Renly; but about age, Regarding the alternation of old and new, he all refused to answer.

After the premiere, on the media that Warner Bros. befriended, the reports of "The Showdown between the Old and the New" were placed on a remote page, and even the edition was withdrawn directly, giving up any form of discussion and rendering; just right, "Edge of Tomorrow" And "Rock of Ages" both came from the production and distribution of Warner Bros., so related topics did not cause more waves.

Still, there are rumors in the industry that after the premiere of "The Age of Rock," Tom was furious at the celebration party, furious at reporters' questions, and even more critical of his own PR -- his PR It was his biological sister, and the two started to scold each other directly, and the scene was a bit awkward for a while.

Then there was another rumor that "Edge of Tomorrow" had considered Brad Pitt and Tom Cruise, because the executives of Warner Bros. still tended to invite top big names to play; unfortunately, it failed in the end, Renly He took the lead and successfully got the role of William Cage.

Suddenly, Tom fell into an awkward position.

However, the rumors are just rumors, there is no way to confirm. Warner Bros. has a strict internal voice and has never confirmed any speculation. In the end, it was only spread by word of mouth among industry insiders. It was lively for a short period of time, and then disappeared.

Amidst the hustle and bustle, the premieres of "The Age of Rock" and "Dad's Good Son" came to an end, and word of mouth came out first, but for the two works, it was a series of bad news.

"Dad's Good Son" has been criticized by the media. The media's comprehensive review has only a terrible 31 points, and the Rotten Tomatoes Fresh Index is only a terrible 20%; the most terrible thing is that the Popcorn Index is 100%. Fifty-first, it almost pronounced the death sentence for a comedy movie.

And "Rock of Ages" is also the same, with a media rating of 47, Rotten Tomatoes Fresh at 41 percent, and Popcorn at 55 percent. It was a complete mess, and there was no hope at all. What's worse, film critics have made vicious complaints about Tom Cruise's performance--

"This is the worst horrible, most opinionated, most boring show I've ever seen! It's been a disaster."

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