The Greatest Showman

Remember in one second [End of the God Station] Mobile phone user input address: m.xinwanben.com

For a summer popcorn commercial movie, the media's bad reviews are never the worst nightmare, the audience's rejection and disgust are. But now, two new works, released in the third week of June, are facing such a dilemma.

"Daddy's Good Son" has a popcorn index of 51 percent and a theater score of "b-".

"Rock of Ages," with a popcorn index of 55 percent and a theater score of "b".

On the whole, the reputation of "Rock of Ages" is slightly better, from film critics to audiences, but such advantages are minimal, and they are completely troubled.

Bad word of mouth, especially from the audience, gave Tom Cruise and Adam Sandler a head-on after the premiere, for the two former box-office superstars. , This year's summer season is a nightmare that can't be woken up.

To be precise, it seems that in addition to the "Avengers", several other box office blockbusters are collectively misfired, and this disaster is spreading mightily. In this case, the upcoming "The Amazing Spider-Man" and "Batman: The Dark Knight Rises" can't help but feel tight.

"The collective downturn of the box office superstars, Tom Cruise and Adam Sandler both ushered in a tragic box office defeat this week -

Join Johnny Depp and Will Smith. "

After the hot box office statistics for the third week of June were released, "Entertainment Weekly" launched an in-depth report with such a title as the cover, causing widespread discussion.

After going through the "hype gate", "Entertainment Weekly" has undergone internal rectification and cleanup, and is now recovering and starting again. This time, during the summer vacation, it has never been obvious, but this special report has created enough topics. Despite the suspicion of malicious hype, the article still shows enough wisdom.

In the report, they mentioned the downturn of Generation X, which has never been able to inherit the peak state of the baby boomers; they mentioned the silence of Generation Y, whose growth rate is far lower than expected. From 2007 to the present, every year There have been rising stars, but they've never been the norm; they've also mentioned the decline of baby boomers, including Robert Downey Jr., which has seen overall box-office appeal slump this year.

After summarizing the reasons, they believe that the box office market is now in transition. Because of the existence of the Internet and the rise of social networks, fan culture is on the rise. "Star Wars," "Indiana Jones," and "Jurassic Park"-style fan movies are on the rise. The success of the "Potter" series is the best proof, as well as the "Twilight" series and "The Hunger Games".

At the end of the article, they say that perhaps after twenty-five years of reincarnation, Harrison-Ford-esque success will once again become mainstream; In a time when work was king, audiences went to the cinema for a certain series of films, not for a certain actor.

Undoubtedly, this report has a novel perspective and analyzes in simple terms, from the general downturn in the box office this summer, except for "The Avengers"; and then peeks into the development trajectory of the entire market, and focuses on comics adaptation movies and The success of the film adaptation of the teenage novel.

"Entertainment Weekly" succeeded, succeeded in attracting attention, and succeeded in generating discussion. The hotly debated focus has gradually shifted from baby boomers and Generation Y to market composition and the changes and influences of the Internet age, which really aroused people's attention in terms of discussing the industrial structure.

It was later confirmed by industry insiders that Entertainment Weekly paid a fortune to invite senior writers and industry analysts from The Hollywood Reporter to write the article.

In fact, the style of "Entertainment Weekly" has never been an in-depth analysis, just reporting gossip and lace. They can't write such an article at all; but this time, in order to reverse the image and rebuild their reputation, they paid an expensive rewarded, and with promising results.

This is not only the victory or defeat of the one-week box office, but also the summer box office that affects the core interests of the entire industry. Through the article "Entertainment Weekly", we can see that the entire industry, including the six major film companies, is closely I paid close attention to the normal and abnormal situation of this summer vacation.

But how bad is the box office that has sparked such a deep and wide-ranging discussion?

"Rock of Ages," $14 million over three weekends; "Daddy's Good Son," $13 million over the weekend.

The truth finally came out. Why did the "Renly Hall vs Tom Cruise" talk disappear after the weekend box office release and no one mentioned it again? Because the opening box office of "Rock of Ages" is so bad that there is no comparison at all, and there is no need to compare them together.

Just like the box-office showdown between "Edge of Tomorrow" and "Snow White and the Huntsman" last week, the gap is so big that even humiliating the loser becomes boring. What's more, this week, the premiere of "The Age of Rock" was terrible, even worse than "Snow White and the Huntsman."

Don't say that compared with "Edge of Tomorrow", even compared with "Prometheus" and "Madagascar 3", the opening weekend box office of 14 million is really out of hand. Therefore, when "Entertainment Weekly" started the discussion, it cleverly used the weekend box office as an introduction, avoided those sensitive topics, and discussed the current situation of the industry in depth, thus winning attention.

Now the North American box office market, especially the summer season, maybe

It's really going through a transition period. This is a crucial proposition for every film company.

Fortunately, "Edge of Tomorrow" still performed well and became a dark horse in this summer's season. All box office performance figures are second only to "Avengers", and people are witnessing the rise of another box office superstar. rising--

Of course, is this a flash of inspiration; or as "Entertainment Weekly" said, box office superstars no longer exist, and the future will be the world of series movies, which only time will tell. "Wait, is Renly's next work set?"

In the third week of June, in the face of the double impact of "Rock of Ages" and "Dad's Good Son", "Edge of Tomorrow" is still the most attractive summer box office bomb in the entire market, with hardly any hits. Loss, the box office fell only 48% the following week, and the performance was amazing.

For a work with a box office of over 100 million in its opening weekend, the next week's box office is controlled below 60%, which is a victory. So far this year, the other two works that have premiered over 100 million yuan at the box office, "The Hunger Games" dropped 61 percent in the second week, while "The Avengers" dropped 51 percent in the second week. This is also the reason why the latter has been sought after by countless media, and the box office stamina is really outstanding.

Now, "Edge of Tomorrow", which has a box office of 138 million in its opening weekend, has actually managed to control the drop of less than 50% in the next week, and handed over a perfect 48% answer sheet. It has surpassed the "Hunger Games" and has caught up with the "Avengers" in some data!

It's like... as if the hidden energy in the past four weeks, the disappointment in the North American market in the past four weeks, is all concentrated on the "Edge of Tomorrow".

Once upon a time, the summer of 2012 was hailed as the most competitive summer since the new century, with big names gathering and strong enemies; The most outstanding work in the media's comprehensive review and the audience's word-of-mouth has burst out all the box office energy in one go.

71.7 million US dollars, this is the second-week box office data of "Edge of Tomorrow", ranking sixth on the list of film history, temporarily ranked in "Avengers", "Avatar", "Dark Knight" , "Shrek 2" and "Spider-Man", just this set of data is enough to prove the popularity of the movie.

So, without any suspense, "Edge of Tomorrow" successfully won the championship.

After that, "Madagascar 3" dropped by 43% in the second week, ranking second at the weekend box office of 34 million; "Prometheus" fell very badly in the second week, as high as 100%. Fifty-ninth, it only earned 20 million over three days over the weekend, ranking third, and the gap between it and the former widened immediately.

"Rock of Ages" was fourth, "Daddy's Good Son" was fifth, and "Snow White and the Huntsman" was sixth.

Obviously, "Edge of Tomorrow" is the only focus this week, crushing all competitors in all directions, even surpassing the light of "The Hunger Games", occupying a strong position in the summer season.

After the two-week screening, the cumulative box office of "Edge of Tomorrow" has reached 272 million, 300 million in North America is no suspense, and 400 million in North America is a high probability event, and the growth rate of the box office is comparable to a rocket.

Before the movie was released, people were discussing whether the box office of "Edge of Tomorrow" could exceed 100 million yuan, and that Renly could continue the fine tradition of breaking 100 million yuan in North America; Where will the final box office end, 600 million in North America may be difficult, but compared to "Batman: The Dark Knight", is it possible for 500 million in North America?

For the entire North American box office market, 200 million is the average line of success, and 300 million is worth celebrating. After all, in the entire film history, there are only 12 works that have exceeded 400 million; but now, "Edge of Tomorrow" is also Facing the possibility of 500 million in North America——

Although it is very slim, because compared with the data of "The Dark Knight" in the same period, "Edge of Tomorrow" has fallen behind by 30 million, and the final North American box office of "The Dark Knight" is only 530 million. "Edge of Tomorrow" needs to achieve this. The height means that the subsequent box office decline actually goes against the sky; but even if it is just a discussion of the possibility, this is incredible for "Edge of Tomorrow".

All the doubts, all the discussions, all the controversies, all disappeared after the two-week screening ended.

Numbers don't speak, but they are the best evidence.

Support (end this site) and share this site with those who need it! Can't find the book, please leave a message!