Video Game Designer

　　At 9 a.m. on July 22nd.

　　As a qualified game dead house with ten houses in Beijing, Zhou Xiao's daily schedule is very simple.

　　 Get up and go to the game post bar, forum; eat breakfast at noon, go to the toilet; play games in the afternoon, finish dinner at night, and then go to bed.

　　 Life is very regular. Occasionally, the nature comes, and I go to collect the rent in person. It is a pleasant one called every day.

Turn on the computer and enter a game site that I often go to. Zhou Xiao is ready to see if there are any latest game news. As a result, I heard a "bang" system prompt just after I entered it. A pop-up advertisement popped out. I have not waited for Zhou Xiao to be It forks off, and hears a burst of magical plastic Mandarin coming from its own loud speaker.

'Slag is good, I am the four-three chicken, the legend of the Red Moon, the new version of the boat that has not been bowled in Jiesili, it takes a few minutes to experience it. Legend of Red Moon! ’

I saw on the pop-up webpage that a middle-aged Moganxi man with a thin head, holding a prop knife as big as others in his hand, wearing a grand golden armor, a serious expression with a strong plastic taste Hong Kong Pu said a line.

As for the actor, Zhou Xiao usually likes to watch some old Hong Kong movies, and recognizes that the other party is a hot Hong Kong star more than a decade ago.

　　 But what about this commercial?

　　 This is too low for TM! All the stars are invited, can't you shoot a little taller? This exaggerated particle effect, what is going on with a tool that is bigger than a human! ?

　　 "What the **** is this advertisement!"

　　Zhou Xiao looked at the advertisement popping out in front of him with a stunned face. Obviously, according to the four big characters flashing next to ‘Enter the game’, it can be speculated that this should be a page game advertisement.

　　 But when was the page game advertisement, so foolish? Also specially invited someone to shoot a LOW commercial?

　　 But I have to admit that Zhou Xiao is really a bit curious. What curiosity is this unseen "Red Moon Legend"?

　　With a heart to find out, Zhou Xiao clicked on the webpage to enter the game.

　　Like Zhou Xiao, most of the young people around the age of 20 who often go online have the first impression when they see this advertisement, that is too low.

　　 About 80% of them, but they all entered the game because of curiosity.

　　 But in another group, the reaction after seeing this advertisement is completely different from that of young people.

Liu Jin, as a financer who works at the Water Resources Bureau, only has six hours of work per day, and of these six hours, usually five hours are spent in the office, drinking tea, reading newspapers and watching dramas. Although he is only 33 years old now, he feels that he has lived a 53-year-old life.

　　 As before, make a cup of tea, and then turn on the office computer, Liu Jin is ready to go online to see if the latest drama has been updated.

　　 "Slag is good, I have four or three chickens, I have played a lot of dramas, egg games I like to play the legend of Red Moon, a few bowls, just four of my brothers!"

　　 The moment I opened the webpage, a pop-up popped up, and there was a magical brainwashing advertisement.

　　 "Inherited page game advertisement? Pheasant endorsement?" Liu Jin was a little surprised to see the advertisement that popped up suddenly.

　　Of course, he played it. When he went to college, he went to the Internet cafe with his college roommate to cut down the inheritance overnight. At that time, the computer was not popularized. How can ordinary students have the money to buy a computer?

　　 was only able to save breakfast money, and then gave it to the Internet cafe owner of Heixin in order to cut off with his brother for an hour and two hours of handing down.

　　 There was no money to go to the cinema at that time, and I could only buy 5 pirated pirated discs from the street stalls when watching movies.

　　 "Forget it, just have a look, if it's as troublesome as the previous page games, just don't play." Liu Jin looked at the magical advertisement and murmured to himself.

　　 is, after all, a public computer. Although there is time, it is still not easy to download this kind of client online games, so page games have become the best choice.

But the previous games took too much time. If I didn’t play for a while, I couldn’t keep up with the rhythm. Although he worked in a business unit and was quite idle, it’s not like he can spend so much time playing games every day. .

　　 Over time, those page games were also abandoned by Liu Jin.

　　Kylin Software Park, inside the office of Tianhe Network.

　　 Everyone stopped their work, looked at the value of the server, and deleted the server. On the first day, a total of 4 were opened. Each can accommodate 1500 players.

　　 At present, the load of the four servers is full, and the phenomenon of queuing has occurred. At the same time, the external calls are constantly ringing. All of them are players who cannot access the server.

　　 And Lin Xiaoxue, as a guest customer service, is almost too busy to drink water now.

　　 "The number of robots in each server is controlled so that they cannot exceed the average number of player levels and combat power." Chu He took a deep breath.

　　The configuration of the server, Chuhe chose to rent according to the quality of the end game, so although a large number of players poured in within a short period of time, there was no such messy phenomenon of Caton.

　　 The only downside is that because of the intensive advertising, the only four servers at present cannot meet the needs of so many players.

　　 "Mr. Chu, do we need to continue to open new servers?" Li Jie said to Chu He with some excitement.

　　 As a member of the team, the success of the game is really good news for them.

　　 "Of course a new server is set up. The four servers are only for water testing. After the server is fully loaded, a server is opened every half an hour until the new server is not fully loaded before stopping." Chu He nodded and said to Li Jie.

　　 "Mr. Chu, the recharge amount has reached 200,000! And it is still increasing!" Xu Chang, who has been watching the background, also said excitedly. UU reading www.uukanshu.com

　　 Only two hours have passed since I deleted the file and opened the service. Someone has already recharged it. 200,000 sounds very little, and compared with the tens of millions of publicity expenses invested by Chuhe, it is just a bit of a cow.

　　 But for a new game, but also a page game, there is no doubt that this is an extremely good data.

　　 "Mr. Chu, the player's churn rate is a bit high, reaching 49%!" On the other hand, Tao Fa said with some concern.

　　Although new players are pouring into the game every moment, the number of players leaving the game is also very large, even reaching half.

　　As a game player, although he hasn't worked for a long time, Tao Fa also understands what this number represents.

　　 Sure enough, after hearing this sentence, the few people next to them were all stunned, and then got nervous in front of Tao Fa.

"Remember what I said when I met with you before, if you can make detailed statistics, you will find that these people who leave, 80% or even higher, are young people in their 20s, These people are not our target users at all."

　　 Such a player churn rate, if placed on a stand-alone online game, there is no doubt that this game project will definitely fail.

　　 But page games are completely different from online games and stand-alone games. Even in terms of particularity, mobile games are not as special as page games.

　　At least in the line of page games, Chu He has never seen many page games with very high user stickiness.

　　 I have never seen any page game that can do it, and the user churn rate is controlled within 50%.

　　With the promotional methods of Legend of Red Moon, the current 49% player churn rate is already a very good result.

　　The rest is to see how many remaining players can be converted into paying players.