Video Game Designer

Chapter 9: Competitors

  On July 21st, He Chennan of Jiawen Advertisement and his assistant came to the Tianhe Network of Kirin Software Park.

   These days Chuhe and his team work almost every day until early in the morning to test the stability and bugs of the game.

   And Jia Chen He Chennan also has no rest time. During this period, he called all the channels that Jia Wen can hook up, in order to make a large list of tens of millions of Chu River.

   This is the first major promotion since the establishment of Jiawen Advertising. As long as it succeeds, it is not only Tianhe Network that will become a hit. They are also popular in the industry.

"Mr. Chu, don't you really plan to contact the distribution agency? The channels for this promotion will be wider, and there will also be an agency fee." He Chennan in the office, after showing the next advertising channel to Chuhe, he asked Road.

   "Mr. He, you have also seen our game, do you think there is any gap with the mainstream page games on the market?" Hehe Nan heard what Chu He did not answer directly, but asked with a smile.

  Because of the signing of the confidentiality agreement, and the need to understand the game developed by Chuhe, He Chennan also personally experienced the test during the internal test of the game.

Thinking of the content in the game, He Chennan hesitated for two or three seconds and said: "Compared with the mainstream page games on the market, the 2.5D performance of the Red Moon legend lags a lot on the screen, and although there are a lot of game content, but the automatic Under the system of on-hook monsters and pathfinding, this part of the content is really empty, and ordinary players work hard for a long time, but krypton players can quickly catch up with the progress, even if they enter the game at the same time, krypton can quickly Increase the distance."

   In fact, after taking over the list of Tianhe Network, he deeply understood the game of the other party, He Chennan was really not optimistic.

  Although it is clear that the other party will not take this 10 million yuan to float, especially He Chennan learned that this 10 million yuan was the money that Chu He sold for his two houses in Shanghai.

   But at the same time, He Chennan really couldn't figure out, what is the reason for this game to be successful.

  Jiawen has not made any promotion plan for those 3A-level games, but has also contacted many games, and also has some understanding of the games.

  If the potential is divided according to the three levels of ABC, there is no doubt that this game of Chuhe belongs to the category of C level.

"Since He always knows that this game is estimated to be delivered to the publisher, it may not be able to pass. Even if it is passed, a contract with a high share and a low buyout is placed in front of me. Why should I sign it?" Chu He looked He Chennan said.

  The shop is a big bully, especially this one. The appearance looks backward and the game is completely set against the mainstream. Even if he didn’t find it, he clearly understands that it is difficult to pass the other party’s evaluation.

  Page tour platform and distribution agents, in order to expand the interest, Chuhe will definitely find, but at least not now, but after the Red Moon Legend publicizes and shows its own value of interest.

   Even if you don’t look for it at that time, the other party will wave money to find the door.

"However, there is bad news to tell President Chu that just yesterday afternoon, Interactive Online Entertainment opened a press conference, and their new product "Interactive Passage" will be officially announced at the end of July for file deletion testing. And according to my friends in the industry, the other party made their products one step ahead of the market because of our promotional actions, in order to reach a comparison by stepping on our products. After all, the first round of tens of millions of publicity in the page tour circle Inside, I don't say that there will be no later comers, but at least there are no ancients before." He Chennan said towards Chuhe.

   Chu He was stunned for a moment. He didn't know anything when he first came to this parallel world.

Of course, he knows the origin of interactive entertainment.

In the game industry, the other party is nothing, but in the area of ​​page games, the other party is an old manufacturer, and has developed a variety of page games. At present, the most popular page game "opens the earth" at its peak, the monthly flow reaches 120 million. Although there is no fire at the beginning, the monthly running water has remained stable at about 50 million.

   In fact, this project has been established for a long time. Although there is news that it will be opened in the near future, but because the other party knows their publicity funds, they are ready to step on the ring?

  Chuhe has been perfecting the Red Moon legend with the team these days, and has not paid too much attention to the new news in the industry. Hearing He Chennan's words, he immediately turned on the computer to search for relevant information.

  Ten minutes later, Chu He finally figured out what the other party's "interactive handing down" was like.

   "Official authorization, perfectly restore the quality of the handed down."

   This is the selling point of the other party's promotion at the press conference.

   At present, most of the page games on the market are like a hand-in-hand cottage, playing with a ball of scrubbing ball through the handed down feelings, and this time Interactive Entertainment has purchased the handed down IP official authorization, which is simply genuine.

   However, Chu He is not afraid of the other party coming to sue himself for infringement. After all, there are so many types of handed down page games on the market, and the rules have been known for a long time, knowing which places can be copied and which places can not be touched.

  Otherwise, Shengda can sue these page games and earn money.

  As for perfectly restoring the quality of the handed down, Chu He can say that if the other party really did this, it is simply looking for a way to die.

  From the current point of view to see the original handed down, the setting is simple and rude, the occupation system is clear, these are advantages.

   But the same shortcomings are numerous, not to mention the screen and operation, after all, technology is constantly improving.

   But in terms of game concept and experience, it is really very, very poor.

  It is difficult to upgrade monsters, it is difficult to earn money from monsters, and it is difficult to destroy equipment from monsters.

  You can say that it is very hardcore, but these senses of experience are placed on the page tour, even if the page tour is well-made, there is only a dead end.

   "Does the other party's propaganda strategy have any noise?" Chu He asked He Chennan.

Chu He is confident in the experience concept on the page game, but publicity is even more important for the fast-paced page game. If the other party’s publicity investment is not less than its own, it is really not a good one. News.

   is also a game outsourcing advertising company, and it is still some well-known in the industry. The source of information on Jiawen obviously needs to be well-informed.

"Yes, the industry has spread it. It is said that the budget for the initial round of interactive online entertainment is about two million. The method used is the same as before, including media soft text, anchor demo, and website banner ads. In addition, they have a good cooperative relationship with multiple page tour agency platforms, and these platforms will also be promoted accordingly. If the resources are converted into funds, it will be about five million." He Chennan seems to have expected Chu He will ask about this when he knows this, and put the documents he has prepared in front of Chu He.

  After reading the document, Chu He was relieved in his heart.

"Advertisements that can be run now begin to run. Propaganda videos are distributed through the army to the various posters and forums. At the same time, those big Vs will gradually release the emoticon packages of the promo videos. At the same time, they will contact the video authors to start making ghost videos of game promos. Burn the name of the game, I want people who don’t play the game to know the Red Moon Legend page game!" Chuhe looked at He Chennan, closing the number of files.

   "No problem, the channel has been arranged for a long time, but such a large-scale publicity, 10 million conservative estimates can only burn for about a month." He Chennan nodded and looked at the Chu River.

  Although he believed his recognition of the game, He Chennan didn't like this game very much after learning about the project of Legend of the Red Moon, UU Reading www. uukanshu.com was shocked by Chu He's courage.

   This is really money-burning, in order to let others know this game.

   But deciding whether a game is successful or not, especially page games, is not just about popularity.

  This also involves traffic conversion rate, and player conversion rate.

  In simple terms, how many people will come to play your game when they see the advertisement, and how many people will spend money to play this game.

   Even if there is no platform and agent's bonus, apart from a series of investments such as cost and maintenance, He Chennan conservatively estimates that the Chuhe game can only start to make profit if the monthly turnover reaches about 25 million.

   And the monthly flow of water can reach 25 million page games, placed in the domestic page game market, is already a top-notch presence.

   But anyway, the channel has been opened, and the contract has been signed, and the arrow has to be issued.

  After discussing with He Chennan, Chu He held an internal meeting and basically unified the following actions.

   Open the official website that has been created, and put the first set of servers originally scheduled to open on July 25th directly on tomorrow.

  The only thing that makes Chu He more at ease is that in this parallel world, illegal commercial means competition has a strict set of laws.

   If there is a game company that maliciously attacks a competitor's server, after the case is investigated, the final fine may even directly bankrupt a well-funded company.

   So some page tour companies on earth used to attack servers with the most feared hackers of online game companies. This kind of thing is almost not in the parallel world.

  The next thing I watched is the power of advertising and the navy. See if they can stir up this topic and form a network stalk culture briefly.

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