Video Game Designer

　　 In Jinling at 1 a.m., most of the lights in the Kirin Software Park have been turned off. Only a few offices are still lit, but most of them are night duty staff.

　　In the office of Tianhe Network, Chuhe and all project personnel, including the sister at the front desk, Lin Xiaoxue, stopped their work and conducted an internal test to try out the legend of Red Moon.

　　 From the establishment of the project to this completed version, just three months have passed.

　　In terms of marketing and promotion, the commercials have been filmed, including the major media, video authors, some Weibo big V, as well as the advertising space arrangement of the game website, forums, and the army of posting bars, all ready to go.

　　 As soon as the game opens the server, the promotion can begin immediately.

"A big slag, I forty-three chicken, the legendary Luna, refers four years have not had a bowl of the new version of the boat, need to experience San Francisco a few minutes, there will be made as dry as I love games like medium, the four bear to beat Di Legend of the Red Moon."

　　 "I have four or three chickens, I have acted a lot, and I like to play the legend of Red Moon in egg games. It takes a few bowls, and there are four of my brothers!"

　　 Looking at the magical advertisement, everyone except Chu He in the project team could not help laughing.

　　 However, after laughing, everyone's face was worried again, hesitating Ye Xun looked at Chu He and said: "Mr. Chu, is this advertising video really no problem? It's a bit too..."

　　 has not yet graduated from school and got a diploma. For the game industry, he and Tao Fa, like everyone who has just started in the game industry, hold lofty ideals and hope to make a quality game.

　　 But the first page game made will not be mentioned. The LOW extreme advertisement in front of them really made them doubt that the project can really succeed?

"It feels very low, right?" Chu He took Ye Xun's unfinished words: "It's indeed very low, but this is the effect I want, and you know why I asked him to speak for it, and gave 1 million. Endorsement fee?"

　　 Hearing Chu He's words, everyone shook their heads.

For endorsement stars, they also checked online. An old Hong Kong star was very popular when he was a dozen years ago. He played many famous movies and TV series. Among the hottest ones, the role he played was called Pheasant, many people do not know what his name is, but they can recognize his role.

　　 But that's all gone, now he's gone. He can only be regarded as a second- and third-tier star. In short, he simply doesn't have a market for young people. Others don't even know what his name is.

　　 "First develop a project, whether it's a game or other, you have to know what kind of group your project audience is." Chu He looked at everyone and said.

　　 Hearing Chu He's words, Xu Chang nodded, revealing a thoughtful expression.

"It has been handed down for more than ten years, but IP still has a large share in the market. Countless page games have chosen to rub his IP, on the one hand, because his settings are simple and rude, perfect, but at the same time can not be ignored One factor is feelings! Most of the players who played the handed down game are now in their 30s or 40s!" Chu He explained to everyone.

　　 Feelings, the game's choice of production is passed down because of feelings; the spokesperson invited the stars who were popular in Hong Kong more than ten years ago because of feelings.

　　 "For Jiawen, they spent one week conducting market research and selected the one with the widest audience among the ten Hong Kong stars." Chu He looked at the crowd and said.

　　 As for how to investigate it, it is very simple to PS down the photos of these people, and then conduct small-scale pilot advertising, and finally count the number of clicks and conversion rate.

Involving tens of millions or even higher orders, Jiawen is more sensitive than Chuhe thought. The connection of various resource platforms even gave Chuhe a big discount on the asking price, making Chuhe doubt it. Can the other party make money on this list last night?

"Okay, not to mention that much. Advertising and marketing have little to do with us. The really important thing is the quality of the game. Everyone has already tried it out and talked about their views on the game." Chuhe Pai Clapped and said to everyone with a smile.

　　Playing your own game, this is the hard requirement set by Chuhe, including Lin Xiaoxue working at the front desk, every day to spend half an hour to try the game, including the previous unfinished version.

"The picture of the game, compared with other page games on the market, is about two grades worse, and the gameplay is also somewhat inadequate because of the introduction of automatic pathfinding and automatic hooking to fight monsters." Zhang Liang first said.

　　Although the game planning proposal book given by Chu He clearly mentioned why this is necessary, they still have some doubts, can this really win the market?

　　 After all, the mainstream games on the market today all want players to spend all seven or eight hours a day in the game.

　　 Going against the market, can this kind of fast food game really get market recognition?

　　 And no matter from the game screen, it is really not very good, it was completely the style of ten years ago, it can only be said that it is not ugly.

　　 "Is there a game experience after recharging in the background?" After listening to several people express their opinions, Chu He smiled and asked.

　　 Hearing Chu He’s words, everyone could not help but stunned. After recharging the props in the mall, they of course understood that they were completely filled in according to the planning book given by Chu He, and the values ​​did not change at all.

　　 But it was clear that they knew that these kryptonite props, once used, can be said to accelerate the consumption of gameplay more quickly.

　　 So at the time of the test, they really did not carry out this test.

　　 "That, President Chu, I asked Brother Li to help me recharge in the background." Lin Xiaoxue, the sister at the front desk who had been silent for a while, said carefully.

　　 "Well, tell me what you think." Chu He looked at Lin Xiaoxue, nodded and motioned to continue.

　　 "Mr. Chu, I think this game we developed, after recharge and before recharge, are completely two kinds of games. If the game experience before recharge can score 70 points, after recharge, you can play 100 points."

　　Under everyone's confusion, Lin Xiaoxue said.

　　 "Tell me the reason." Chu He smiled.

"Page games, I also played when I was working. When I was working, I often played page games to pass the time, but the previous page games are no different from the end games. Although they are better, they need to be certain. Time, the time is long, often can't keep up with the progress, and finally give up after playing for a while." Lin Xiaoxue thought about it and said his experience.

　　Everyone thought for a while, and this is the truth. They don't have this feeling in games, but the white-collar workers in general companies and the civil servants who have nothing to do all day long. Isn't that what he said to Lin Xiaoxue?

"One thing is right, before and after the recharge of Red Moon Legend, they are completely two different games. Players who do not charge money can also increase the level of equipment through the accumulation of time, and players who charge money can quickly upgrade Your own level and equipment, money to buy time, purchase services, this is our paid experience. Including gold borders when recharging, eye-catching luminous fonts, these are changes made for the experience of recharge players, free players More, it can not bring us a little benefit, we need to target those paying players." Chu He looked at everyone and said.

　　 "But the game still needs those ordinary players, otherwise the bottom players are gone, and the paying players have no motivation and meaning to continue playing," Xu Chang said.

　　Whether it is a page game or an end game, the main profitable players of game companies are paid players.

　　 But ordinary players are equally important, because paying players need these leopard heads to rush to give them support. Paying players need these ordinary players to bring out their power, their extraordinary.

　　 But there is also a need for a balance in the middle, so that ordinary players can accept the gap between the players who are rich and not enough to play.

This is generally the setting of online games. UU reads www.uukanshu.com. In page games, this setting is difficult to achieve an extreme balance, so it involves another point, frequent opening of new servers, Attract the continuous entry of ordinary players, thus driving the birth of paying players.

　　 As for the paying players in the previous servers, it depends on whether the cost of the abandoned pit designed by the plan is high enough.

　　 If you spend tens of thousands, hundreds of thousands, hundreds of thousands in a game, will you simply abandon the pit and not play?

　　 For most people, the answer is obvious.

　　As a game player, Chu He actually despised page games very much.

　　 even included the later mobile money game.

　　 But as a game player, Chu He also clearly understands the meaning of the existence of rational words.

　　 looks like a sloppy page game, mobile game, why are there so many people playing?

　　Why bring tens of millions, or even hundreds of millions of benefits?

　　Is it true that those who play are mentally retarded? People are stupid and have a lot of money, no aesthetics?

　　 Of course not, but because of their playing time and attitude towards the game, they can only choose page games.

　　, or page games, and junk mobile games, are not games for them at all, just to deal with their fragmented time in work and daily life.

　　 This is the conclusion that is finally obtained after market verification.

"This time is to complete the system's tasks. After the page tour returns funds, I can set up a real studio and start developing my own game." Chu He looked at the thoughtful people and how they felt on the desktop. The dazzling big-wing game interface took a deep breath.

　　 I just don’t know how powerful the origin engine that the system rewards is.